Hospitality Management International Joint Master's Program with Thesis
HMAN517
CORPORATE FINANCE IN THE HOTEL INDUSTRY
Course Code
HMAN517
Semester
First Term (Fall)
Theory+Practice
2 + 0
ECTS
2
Course Type
Compulsory Course
Course Level
Master's Degree With Thesis
Year of Study
1
Semester
First Term (Fall)
ECTS
2
Name of Lecturer(s)
-
Learning Outcomes
At the end of this course, the students;
able to acknowledge the income management system in hotel enterprises.
Being able to analyze the models of income management.
Being able to setting up the systems of income management.
Mode of Delivery
Face to face
Prerequisites
No
Recommended Optional Programme Components
Course Description
Öğrencilere, gelir yönetimindeki temel kavramları öğreterek otel işletmelerinde gelir yönetim sistemlerinin kurulması ve işletilmesi konusunda yeterlilikler kazandırmak
Course Contents
WEEK
TOPICS
1st Week
Introduction and basic concepts
2nd Week
Concept and history of revenue management
3rd Week
Basic conditions required for the implementation of revenue management
4th Week
Main Service Enterprises Where Revenue Management is Used
5th Week
Elements of Revenue Management
6th Week
Pricing-Based Revenue Management Tools in Hotel Enterprises
7th Week
Non-Pricing Revenue Management Tools in Hotel Enterprises
8th Week
Midterm Exam
9th Week
Revenue Management and Distribution Channels
10th Week
Revenue Management Process in Hotel Enterprises
11th Week
Rooms Department Revenue and Occupancy Measurements
12th Week
Occupancy Measurements for Food, Beverage and Spa
13th Week
Advantages of Revenue Management in Hotel Enterprises
14th Week
Revenue Management Models
Recommended or Required Reading
Hereter, G., Introduction to Revenue Management for Hotels: Tools and strategies to maximize the revenue of your property, CreateSpace Independent Publishing Platform, 2017
Planned Learning Activities and Teaching Methods
Lecture
Discussion
Questions/Answers
Case Study
Project
Presentation
Assessment Methods and Criteria
Quantity
Percentage (%)
Mid-term
1
40
Total(%)
40
Contribution of In-term Studies to Overall Grade(%)
40
Contribution of Final Examination to Overall Grade(%)
