Hospitality Management International Joint Master's Program with Thesis
HMAN507
TOURISM AND HOSPITALITY INVESTMENT & DEVELOPMENT PROJECTS IN ASIA,EUROPE,CANADA
Course Code
HMAN507
Semester
First Term (Fall)
Theory+Practice
4 + 0
ECTS
4
Course Type
Compulsory Course
Course Level
Master's Degree With Thesis
Year of Study
1
Semester
First Term (Fall)
ECTS
4
Name of Lecturer(s)
-
Learning Outcomes
At the end of this course, the students;
Learn investment and development strategies for the tourism industry in Asia, Europe, Canada, and the United States.
Analyze the impact of regional differences on tourism investments and develop strategic approaches.
Evaluate global trends and innovative models in the tourism and hospitality industry.
Gain practical knowledge about risk management and financing models in tourism investments.
Learn destination management strategies and analyze the branding processes of global destinations.
Mode of Delivery
Face to face
Prerequisites
No
Recommended Optional Programme Components
None.
Course Description
This course aims to examine investments and development strategies in the tourism and hospitality sector across Asia, Europe, Canada, and the USA within the context of regional differences. Students will explore topics such as global tourism policies, investment opportunities, sustainability strategies, and destination management. Additionally, the impact of technology, cultural factors, and financial models on the sector will be analyzed in detail. The course is designed to equip students with strategic thinking skills and the ability to develop innovative solutions in the tourism and hospitality industry.
Course Contents
WEEK
TOPICS
1st Week
Introduction: Global Tourism and Hospitality Industry
2nd Week
Fundamentals of Investment and Development Strategies
3rd Week
Tourism Investments in Asia: Case Analysis
4th Week
Sustainable Tourism and Development Strategies in Asia
5th Week
Tourism Investments in Europe: Opportunities and Challenges
6th Week
Innovative Tourism Development Models in Europe
7th Week
Tourism and Hospitality Investments in Canada
8th Week
Midterm
9th Week
The U.S. Tourism Sector: Key Investments and Strategies
10th Week
Regional Analysis of Tourism Investments in the U.S.
11th Week
Global Investors and Destination Management
12th Week
Sustainable and Responsible Tourism Investments
13th Week
Risk Management and Financing for Tourism Investments
14th Week
General Evaluation and Discussion
Recommended or Required Reading
Global Tourism: The Next Decade, Routledge, 2005, William F. Theobald
Tourism Economics and Policy, Channel View Publications, 2020, Larry Dwyer, Peter Forsyth, Wayne Dwyer
Planned Learning Activities and Teaching Methods
Lecture
Discussion
Questions/Answers
Case Study
Report Preparation
Presentation
Assessment Methods and Criteria
Quantity
Percentage (%)
Mid-term
1
20
Assignment
1
5
Practice
1
10
Presentation of Article
1
5
Total(%)
40
Contribution of In-term Studies to Overall Grade(%)
40
Contribution of Final Examination to Overall Grade(%)
