| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Will be able to explain the concept of corporate reputation and the fundamental approaches to reputation management.
- Will be able to evaluate strategic management processes for building, developing, and maintaining corporate reputation.
- Will be able to analyze the relationships among the key elements of corporate reputation, such as culture, identity, image, brand, trust, transparency, leadership, and social responsibility.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | Within the scope of the course, the fundamental elements of corporate reputation are examined in relation to organizational culture, identity, image, brand, trust, transparency, leadership, and social responsibility. In addition, topics such as stakeholder management, internal communication, strategic reputation management, risk and crisis management, media relations, digital reputation, and reputation measurement are addressed, with the aim of enabling students to evaluate corporate reputation as a strategic management area. Through case analyses, students are provided with opportunities to evaluate theoretical knowledge in relation to real-world organizations and communication processes. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction and Course Overview |
|
2nd Week |
Fundamentals of Corporate Reputation |
|
3rd Week |
Elements of Reputation: Culture, Identity, Image, Brand |
|
4th Week |
Elements of Reputation: Trust, Transparency, Leadership, Social Responsibility |
|
5th Week |
Corporate Reputation Management Process: Managing the Present, Future, and Transition Periods |
|
6th Week |
Stakeholder Management |
|
7th Week |
Internal Stakeholders: Internal Communication |
|
8th Week |
Midterm Exam |
|
9th Week |
Strategic Approach to Reputation Management |
|
10th Week |
Reputation Protection: Risk and Crisis Management |
|
11th Week |
Media Relations and Digital Reputation |
|
12th Week |
Reputation Measurement |
|
13th Week |
Strategic Reputation Management: Case Studies |
|
14th Week |
General Evaluation |
|
| Recommended or Required Reading | İrge, N. T. (2022). Kurumsal itibar yönetimi. Nobel Akademik Yayıncılık. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Attendance |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
65 |
65 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
45 |
45 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Total Work Load | 154 |
| Total Work Load / 30 (h) | 5.13 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
