Information Package
baskent.edu.tr

Program of Public Relations and Publicity

PRP425

SUSTAINABILITY AND PUBLIC RELATIONS

Course Code
PRP425
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Explore the project support calls of national and international organizations in different fields of communication, the requirements of the calls, the expectations of the calls, the process of preparing for the calls, preparing projects and reporting the projects.
  2. Learn the importance of having effective communication skills throughout project management and the relationship between project management processes, public communication practices and project preparation.
  3. Provide solutions to the needs of society, public institutions and specific target audiences by producing content in projects involving national and international NGOs with interdisciplinary practices.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionEspecially in recent years, this concept, which is frequently encountered in different sectors, public institutions, non-governmental organizations and academia all over the world, has led to the strengthening of the concept of effective project management, and many national and international project calls have been presented to university students in line with the development goals set by the United Nations. However, effective project management seems to be an uphill struggle as it requires various tasks and responsibilities, and it is seen that the project ideas prepared by undergraduate communication students in the fields of design, cinema, advertising and public relations are not prepared for national and international project support calls. The European Union, the United Nations, many non-governmental organizations and public institutions open project calls in different fields, and the demands of students studying in the undergraduate departments of universities to learn how to find these projects, to prepare application forms and to carry out projects are rapidly increasing. Within the scope of this course, all the processes of an effective project management process, especially the project calls prepared for undergraduate students by TÜBİTAK, which plays a leading role in the scientific studies of our country, will be discussed from the stage of generating ideas to the stage of searching for a project call, and students will turn the ideas they have developed in their own departments into projects.
Course Contents
WEEK TOPICS
1st Week Introduction to the Course and Explanation of Expectations in the Course.
2nd Week What is a Project? 17 UN Development Goals and Our Common Future Report within the scope of Communication and Project Management.
3rd Week Analyzing the Project Calls for University Students
4th Week Research Processes of Project Calls
5th Week Projects in Public and Non-Governmental Organizations: Examination of Sample Projects and Developing an Insight Map
6th Week Creating a Project Idea and Preparing a Communication Strategy
7th Week Selection of Project Calls for Final Projects
8th Week Understanding the Project Application Document and Expectations: How to Fill in the Project Application Document?
9th Week Presentations
10th Week Preparation of Project Application
11th Week Revisions to the Project Application Document
12th Week Completion of the Project Document
13th Week Examination of UNDP-GEF-SGP, TUBITAK and EU Projects Call Samples and Workshop
14th Week Final Presentations
Recommended or Required ReadingArticle:
Basol, M., Roozenbeek, J., & Van der Linden, S. (2020). Good news about bad news: Gamified inoculation boosts confidence and cognitive immunity against fake news. Journal of Cognition, 3(1).
Boykoff, M. T., & Boykoff, J. M. (2004). Balance as bias: Global warming and the US prestige press. Global Environmental Change, 14(2), 125-136.
Brossard, D., & Scheufele, D. A. (2013). Science, new media, and the public. Science, 339(6115), 40-41.
Bullock, O. M., Colon Amill, D., Shulman, H. C., & Dixon, G. N. (2019). Jargon as a barrier to effective science communication: Evidence from metacognition. Public Understanding of Science, 28(7), 845-853.
Dixon, G. N., Deline, M. B., McComas, K., Chambliss, L., & Hoffmann, M. (2015). Using comparative feedback to influence workplace energy conservation: A case study of a university campaign. Environment and Behavior, 47(6), 667-693.
Drope, J., & Chapman, S. (2001). Tobacco industry efforts at discrediting scientific knowledge of environmental tobacco smoke: A review of internal industry documents. Journal of Epidemiology & Community Health, 55(8), 588-594.
Feinberg, M., & Willer, R. (2013). The moral roots of environmental attitudes. Psychological Science, 24(1), 56-62.
Funk, C., & Goo, S. K. (2015). A look at what the public knows and does not know about science. Pew Research.
Hart, P. S., & Nisbet, E. C. (2012). Boomerang effects in science communication: How motivated reasoning and identity cues amplify opinion polarization about climate mitigation policies. Communication Research, 39(6), 701-723.
Islam, M. S., Sarkar, T., Khan, S. H., Kamal, A. H. M., Hasan, S. M., Kabir, A., ... & Seale, H. (2020). COVID-19?related infodemic and its impact on public health: A global social media analysis. The American Journal of Tropical Medicine and Hygiene, 103(4), 1621.
Kahneman, D. (2011). Thinking, Fast and Slow. Macmillan.
Leiserowitz, A. A. (2004). Day after tomorrow: Study of climate change risk perception. Environment: Science and Policy for Sustainable Development, 46(9), 22-39.
Lindenfeld, L., Hall, D. M., McGreavy, B., Silka, L., & Hart, D. (2012). Creating a place for environmental communication research in sustainability science. Environmental Communication: A Journal of Nature and Culture, 6(1), 23-43.
McComas, K. A. (2006). Defining moments in risk communication research: 1996?2005. Journal of Health Communication, 11(1), 75-91.
Nisbet, E. C., Cooper, K. E., & Garrett, R. K. (2015). The partisan brain: How dissonant science messages lead conservatives and liberals to (dis)trust science. The ANNALS of the American Academy of Political and Social Science, 658(1), 36-66.
Pennycook, G., McPhetres, J., Zhang, Y., Lu, J. G., & Rand, D. G. (2020). Fighting COVID-19 misinformation on social media: Experimental evidence for a scalable accuracy-nudge intervention. Psychological Science, 31(7), 770-780.
Slovic, P. (1987). Perception of risk. Science, 236(4799), 280-285.
Suldovsky, B., Landrum, A., & Stroud, N. J. (2019). Public perceptions of who counts as a scientist for controversial science. Public Understanding of Science, 28(7), 797-811.
Walker, B. (2019). Finding Resilience: Change and Uncertainty in Nature and Society. CSIRO Press.

Books:
Barnes, J., & Dove, M. R. (Eds.). (2015). Climate Cultures: Anthropological Perspectives on Climate Change. Yale University Press.
Bolin, B. (2007). A History of the Science & Politics of Climate Change: The Role of the IPCC. Cambridge University Press.
Carson, R. (2007). Silent Spring. Penguin Books.
Christoff, P. (Ed.). (2014). Four Degrees of Global Warming: Australia in a Hot World. Routledge.
Cox, R. (2013). Environmental Communication and the Public Sphere. Sage.
Dryzek, J. S. (2000). The Politics of the Earth: Environmental Discourses. Oxford University Press.
Friedman, T. (2009). Hot, Flat, and Crowded: Why We Need a Green Revolution and How It Can Renew America. Picador.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 4 20
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz
Individual or group work 3 30 90
Preparation for Final exam 1 10 10
Course hours 14 3 42
Preparation for Midterm exam 3 2 6
Laboratory (including preparation)
Final exam 1 2 2
Homework
Total Work Load153
Total Work Load / 30 (h)5.1
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1
K2 X
K3 X
K4
K5
K6
K7
K8 X
K9
K10
K11
K12 X X X
K13
K14 X
K15
K16 X
K17
K18 X X
K19 X
K20
K21
K22 X X X
K23 X X
K24 X
K25 X