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baskent.edu.tr

Program of Public Relations and Publicity

About the Programme

Key Learning Outcomes

  1. PO1Identifies methods, techniques and processes about production of scientific knowledge in the field of communication, public relations and publicity.
  2. PO2Has knowledge about methodology, theory, strategies and techniques related to communication, public relations and publicity field.
  3. PO3Develops and applies suitable communication strategies, methods and techniques about groups, masses, institutions and people considering their communication features, requirements and differences in the field of communication, public relations and publicity
  4. PO4Has knowledge of using communication, public relations and publicity tools and media perfectly.
  5. PO5Identifies national, global, social and intercultural dimensions of communication and public relations field.
  6. PO6It uses theoretical and practical information about communication, public relations and publicity, and has knowledge about occupational health and safety.
  7. PO7Has ability to explain and identify relationship between facts and phenomenons related to communication, public relations and publicity field.
  8. PO8Creatively uses and explains original ideas related to communication, public relations and publicity field.
  9. PO9Applies and develops suitable communication strategies, methods and techniques considering institutions, masses, persons and groups features about communication, public relations and publicity strategies and policies.
  10. PO10Takes responsibility, fulfil or carry out the duty independently in individual or group work related to communication, public relations and publicity field.
  11. PO11Evaluates knowledge and ability that he/she gained in the field of public relations and publicity with a critical approach.
  12. PO12Determines and conducts learning requirements in the field of communication, public relations and publicity.
  13. PO13Manages and plans events about career development as a group member or as an individual in the field of communication, public relations and publicity.
  14. PO14Knows the ways to access information; follows and uses new methods, technologies, and artificial intelligence applications in the field of communication and public relations, while acting in accordance with ethical principles and responsible use guidelines.
  15. PO15Develops positive attitudes and behaviours about life long learning in the field of communication, public relations and publicity.
  16. PO16Informs individuals and institutions about issues related to the field of communication and public relations; reports thoughts and solutions to problems, and effectively uses audiovisual language.
  17. PO17Communicates with the co-workers and tracks knowledge in the professional field through using a foreign language at least B1 general level of European Language Portfolio.
  18. PO18Effectively uses information and communication technologies, as well as artificial intelligence applications at a level equivalent to the advanced European Computer Driving License in the field of communication and public relations while acting in accordance with ethical principles and responsible use guidelines.
  19. PO19Traces and interprets events and developments that take part in national and international agenda.
  20. PO20Aware of democracy and human rights; acts in accordance with the ethical values required by the social, professional and scientific sphere.
  21. PO21Graduates are conscious of law, regulations and rules about communication field and they act in accordance with them.
  22. PO22Has competence to share in decision-making process, defines a problem and offers a solution to it, explains and analyses data and does research through using the knowledge that she/he learned in the field of communication, public relations and publicity.
  23. PO23Has the competence to organize a public relations campaign in the field of communication, public relations and publicity by taking into account the communication characteristics, needs or differences of individuals, groups, audiences or institutions.
  24. PO24By communicating effectively with stakeholders in the professional field; analyzes and conducts relations with public relations effectively.
  25. PO25Has competence in freedom of communication and expression, universality of social rights, social justice, cultural values and environmental protection, social responsibility and quality.This competence runs to work in planning and carrying out professional projects and activities.