Information Package
baskent.edu.tr

Program of Public Relations and Publicity

PRP331

RISK ANDCRISIS COMMUNICATION

Course Code
PRP331
Semester
Fifth Term (Fall)
Theory+Practice
3 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study3
SemesterFifth Term (Fall)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Know the differences and similarities between the concepts of risk (communication) and crisis (communication).
  2. Learn the basic approaches and strategies in risk and crisis communication.
  3. Critically evaluate the effects of risks and crises on both organizations and public.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionIn today?s societies which are full of uncertainty and insecurity, both institutions and publics are faced with various risks and crises. In this course, the differences between the concepts of risk and crisis will be discussed, and the basic approaches and strategies in risk communication and crisis communication will be included. Within the scope of the course, the effects of risks and crises on institutions, and how public categories are affected by risks and crises will be discussed. Therefore, the course aims to show how risk and crisis communication strategies should be at a normative level, and on the other hand, it aims to present a critical evaluation of examples of risk and crisis communication in the world and in Türkiye.
Course Contents
WEEK TOPICS
1st Week Introduction to the course
2nd Week Understanding today's society: Risk Society: Towards a New Modernity
3rd Week Understanding today's society: Modernity and Ambivalence
4th Week Understanding today's society: Culture of Fear: Risk-Taking and the Morality of Low Expectation
5th Week Understanding today's society: Liquid Fear
6th Week Crises: Definitions, characteristics and causes
7th Week Crisis Communication: Models, strategies and approaches
8th Week Risks: Definitions, characteristics and causes
9th Week Risk Communication: Models, strategies and approaches
10th Week Organizations and Publics in the Face of Risks and Crises
11th Week Crises and Emotions: Emotional Crisis Communication
12th Week Disaster Communication
13th Week Risk and Crisis Perceptions of Organizations and Publics in the Age of Artificial Intelligence
14th Week Artificial Intelligence Applications in Risk and Crisis Communication
Recommended or Required ReadingBauman, Z. (2003). Modernlik ve Müphemlik. İstanbul: Ayrıntı.
Bauman, Z. (2020). Akışkan Korku. İstanbul: Ayrıntı.
Beck, U. (2011). Risk Toplumu: Başka Bir Modernliğe Doğru. İstanbul: İthaki.
Coombs, W. T. & Holladay, S. J. (2010). (Eds). The Handbook of Crisis
Communication. UK: Wiley-Blackwell.
Çınarlı, İ. (2016). Kriz İletişimi. İstanbul: Beta.
Furedi, F. (2017). Korku Kültürü: Risk Almamanın Riskleri. İstanbul: Ayrıntı.
Harrison, F. (2018). Travmatize Toplum: Hile Yapmayı Nasıl Yasaklar ve Uygarlığımızı Kurtarırız? İstanbul: Ayrıntı.
Heath, R. L. & O?Hair, H. D. (2009). Handbook of Risk and Crisis Communication. New York: Routledge.
Pira, A. & Sohodol, Ç. (2020). Kriz Yönetimi: Halkla İlişkiler Açısından Bir Değerlendirme. İstanbul: İletişim.
Vergiliel Tüz, M. (2014). Kriz Yönetimi: Uygulama İçin Temel Adımlar. Ankara: Nobel.
Yakut, İ. (2008). İletişim Bilimi Perspektifinden Risk İletişimi Stratejileri. Kocaeli: Umuttepe.
Özgür, Ö. F. (2024). Türkiye?de dergipark sistemindeki yapay zeka ve kriz konulu akademik çalışmalar üzerine bir değerlendirme. Academic Journal of Information Technology, 15(1), 49-70.
Köse, A., Güner, D., & Turgut, A. (2024). Yapay Zeka Haberlerinde Kullanılan Çerçeveler: İnsanlık İçin Yeni Bir Umut ya da Yeni Bir Tehdit. TAM Akademi Dergisi, 3(2), 164-179.
Çağal, M. T., & Keskin, Y. (2023). Yapay zeka ve robot teknolojisine yönelik risk algısı üzerine nitel bir çalışma. Hacettepe Üniversitesi Edebiyat Fakültesi Dergisi, 40(2), 577-598.
Aktaş, R. ve Doğanay, M. (2009). Kriz ortamında işletme yönetimi. Türk Ekonomi Bankası.
Çınarlı, İ. (2016). Örnek Vaka Analizleri ile Kriz İletişimi. Beta
Taşkıran, H. B. (2023). Afet İletişimi Nedir, Ne Değildir?. Yeni Medya, (14), 359-363.
Van der Meer, T. G., & Verhoeven, J. W. (2014). Emotional crisis communication. Public relations review, 40(3), 526-536.
Yeomans, L. (2007). Emotion in public relations: A neglected phenomenon. Journal of Communication Management, 11(3), 212-221.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Case Study
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 50
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 53 53
Course hours 14 3 42
Preparation for Midterm exam 1 53 53
Laboratory (including preparation)
Final exam 1 1 1
Homework
Total Work Load150
Total Work Load / 30 (h)5
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1 X X
K2 X X
K3 X X X
K4 X X
K5 X X X
K6 X X
K7 X X
K8 X X
K9 X X X
K10 X
K11 X
K12
K13 X X
K14 X X
K15 X
K16
K17
K18
K19 X X X
K20 X
K21 X
K22 X X X
K23 X X X
K24 X
K25 X X X