Information Package
baskent.edu.tr

Program of Public Relations and Publicity

İLF421

INTERNATIONAL COMMUNICATION

Course Code
İLF421
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Will learn to exhibit knowledge of basic concepts and approaches of international communication.
  2. Gain a systematic understanding of historical background of international communication.
  3. Will be able to analyze the interplay of economy, culture and technology.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionIn this course, the definitions and scope of international communication and related concepts used in international communication, public diplomacy and cultural diplomacy, international public relations, the media industry, the creative culture industry, country image, destination marketing, nation branding, intercultural communication and interaction, cultural policy, international public relations campaigns, diplomats and their duties, Turkey?s international communication actors and institutions, bureaucracy, local governments and sister cities, popular culture, and various concepts in communication are discussed within the scope of the course, accompanied by a general assessment from social and cultural perspectives.
Course Contents
WEEK TOPICS
1st Week Definitions and Scope of International Communication
2nd Week Concepts directly related to international communication: Diplomacy and Soft Power Theory
3rd Week Cultural Diplomacy and its sub-branches
4th Week International Public Relations and Examination of Successful Examples in the Scope of International Communication
5th Week International Communication Approaches
6th Week Actors of International Communication and Diplomacy
7th Week Creative Cultural Industries and International Communication
8th Week Media and Popular Culture
9th Week Media and Popular Culture
10th Week Public Institutions in the Scope of International Communication
11th Week Embassies in the Scope of International Communication
12th Week Final Project Country Determination
13th Week Final Project Data Collection
14th Week Final Project Project Design
Recommended or Required ReadingBARKER, Chris 1999. From Television, Globalization and Cultural Identities. Buckingham and Philadelphia: Open University Press.
FEATHERSTONE, Mike(ed.). 1997 Global Culture. London: SAGE Publications.
HALL, Stuart. 1998 Yerel ve Küresel: Küreselleşme ve Etniklik. (Çev. Hakan Tuncel) Kültür Küreselleşme ve Dünya Sistemi (Der. Anthony King.) Ankara: Bilim ve Sanat Yayınları.
HAMELINK, Cees.1994. From Trends in World Communication: On Disempowerment and Self-Empowerment. Penang, Malaysia: Third World Network.
MORLEY, David ve Kevin ROBINS, 1995. Kimlik Mekanları, Küresel Medya Elektronik Ortamlar ve Kültürel Sınırlar (Çev. Emrehan Zeybekoğlu). İstanbul: Ayrıntı Yayınları.
MOSCO, Vincent and WASKO, Janet (ed.) 1998. The Political Economy of Information. USA: Wisconsin University Press.
MOWLANA, Hamid 1986.Global Information and World Communciation: New Frontiers in International Communication. New York: Longman.
MOWLANA, Hamid. 1996. From Global Communication in Transition: The End of Diversity? Thousand Oaks, CA: Sage.
MUHAMMADI, Ali, 1997.International Communication and Globalization . London. Sage Publication.
SALMON Trevor 2000.Issues in International Relations. New York: Routledge
TAYLOR, Philip,M.1995. Global Communications, International Affairs and The Media Since 1945. NewYork: Routledge.
TOMLINSON, John 1999. Kültürel Emperyalizm (Çev. Emrehan Zeybekoğlu). İstanbul: Ayrıntı Yayınları.
TOMLINSON, John . 1999. Globalization and Culture.Cambridge: Polity Press.
Van DIJK, Jan, 1999.The Network Society (Trans. Leontine Spoorenberg). London. Sage Publication
Planned Learning Activities and Teaching Methods
  • Project
  • Practice
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 30
Total(%) 60
Contribution of In-term Studies to Overall Grade(%) 60
Contribution of Final Examination to Overall Grade(%) 40
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 35 35
Course hours 14 3 42
Preparation for Midterm exam 1 15 15
Laboratory (including preparation)
Final exam 1 2 2
Homework 1 30 30
Project 1 25 25
Total Work Load151
Total Work Load / 30 (h)5.03
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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