Information Package
baskent.edu.tr

Program of Public Relations and Publicity

İTA346

DESIGN ANALYSIS

Course Code
İTA346
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Knows the basic terms and concepts related to the indicator.
  2. Has knowledge about sign types and the signifier-signified relationship.
  3. Can examine graphic indicators and indicator systems from a semiotic perspective.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course deals with the analysis styles of communication design artifacts based on sound, text, image and moving image within a system ranging from structuralism to poststructuralism. The course aims to create a technical, ethical, aesthetic and political awareness of analyzing, interpreting and experiencing the surface and deep meaning of designs with the opportunities - and also the limitations- of the conceptual and theoretical repertoire offered by each approach.
Course Contents
WEEK TOPICS
1st Week Introduction: Explanation of the course scope, goals and objectives
2nd Week Explanation of the multifaceted concepts of communication and interaction, presentation of basic terms and concepts related to the sign
3rd Week Semioticians: Ferdinand de Saussure, Charles Sanders Pierce, Julien Greimas, Umberto Eco, Roland Barthes
4th Week Explanation of types of signs and the signifier-signified relationship, examination of the signifier-signified relationship through examples. Explanations on denotation and connotation, case studies related to the topic.
5th Week Explanation of the principles of creating effective graphic indicators, color psychology and cultural influences
6th Week Gestalt Principles
7th Week Indicator design with artificial intelligence
8th Week Book cover design in accordance with semiotic principles, book selection, presentation of ideas
9th Week Book cover design with artificial intelligence tools in accordance with semiotic principles, implementation of developed ideas
10th Week Semiotic analysis of advertisements
11th Week Teamwork - Semiotic analysis of advertisements and comparative analysis of generated arguments
12th Week Teamwork - Semiotic analysis of advertisements and comparative analysis of generated arguments
13th Week Analysis of advertisements generated with artificial intelligence
14th Week Advertising and Ethics
Recommended or Required ReadingBAHKTIN, Mikhail. 1981. The dialogic imagination: four essays. Austin: University of Texas Press.
BARTHES, Roland, 1987. Yazı nedir? İstanbul: Hil Yayıları
BARTHES, Roland.1997. Göstergebilimsel Serüven (Çev. Mehmet Rifat ,Sema Rifat) İstanbul: Yapı Kredi Yayınları.
BERGER, ARTHUR ASA,1999. Signs in Contemporary Culture: An introduction to semiotics. Wisconsin: Sheffield Publishing Company.
DERRIDA, Jacques.1997.Of Grammatology. Baltimore: The Johns Hopkins University Pres
ECO, Umberto. 1979. A theory of semiotics. Bloomington: Indiana University Press.
ECO, Umberto, 1989. The Open Work. London: Hutchinson Radius
ECO, Umberto, 1991. Alımlama Göstergebilimi. Istanbul: Düzlem
ECO, Umberto. 1995. Chaosmos. The return of the middle ages. States of Mind, Dialogues with contemporary thinkers on the European Mind içinde (der.Richard Kearney). Manchester: Manchester University Press.
FISKE, John.1996. İletişim Çalışmalarına Giriş (Çev. Süleyman İrvan). Ankara: Bilim ve Sanat Yayınları.
GÖKTÜRK, Aksit 1997. Okuma Uğrası: Yazın Metninin Kavranışında Okur, Metin, Yazar. Istanbul: Yapı Kredi Yayınları.
GÖKTÜRK, Aksit, 2002. Sözün Ötesi. Istanbul: Yapı Kredi Yayınları.
KARASU, Bilge. 2011. İmbilim Ders Notları. Ankara: Bilgesu Yayıncılık.
KRISTEVA, Julia. Strangers to Ourselves: The hope of the Singular. The States of Mind, Dialogues with contemporary thinkers on the European Mind içinde (der. Richard Kearney). Manchester: Manchester University Press.
METZ, Christian. 2012. Sinemada Anlam Üstüne Denemeler. İstanbul: Hayalperest Yayınları.
RICOEUR, Paul.1995. The creativity of language, The States of Mind, Dialogues with contemporary thinkers on the European Mind içinde (der.Richard Kearney). Manchester: Manchester University Press.
SARUP, Madan. 2004. Postyapısalcılık ve Postmodernizm (Çev. Abdülbaki Güçlü). Ankara: Bilim ve Sanat Yayınları.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Problem Solving
  • Presentation
  • Practice
  • Project
  • Case Study
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 10
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 60 60
Course hours 14 3 42
Preparation for Midterm exam 1 50 50
Laboratory (including preparation)
Final exam 1 2 2
Homework
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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