Information Package
baskent.edu.tr

Program of Graphic Design

SGRA112

ADVANCED TYPOGRAPHY

Course Code
SGRA112
Semester
-
Theory+Practice
2 + 2
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Use technical equipment and artistic production techniques in graphic design.
  2. Develop multi-dimensional perception, thinking, design, and application skills.
  3. Think project-based, develop projects, or work effectively and efficiently on an existing project.
  4. Convert sensory perception into aesthetic value.
  5. Enhance visual, verbal, and written communication skills.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsGRA247 Tipografi I, GRA248 Tipografi II
Course DescriptionThis course aims to provide in-depth knowledge and practical application in typographic design. Students will explore the aesthetic, functional, and cultural dimensions of typography and use different typographic styles in professional projects. The course focuses on modern typography, experimental typography, typeface design, and typographic systems.
Course Contents
WEEK TOPICS
1st Week Introduction, course presentation, and review of basic typography knowledge.
2nd Week Aesthetics and functionality in typography: historical and contemporary examples.
3rd Week Understanding modern typography: the Swiss school and grid systems.
4th Week Detailed classification of typeface anatomy and font families.
5th Week Typographic systems: modular, axial, accidental, radial, and non-grid systems.
6th Week Experimental typography: conceptual approaches and digital experiments.
7th Week Midterm project preparations: theme selection and sketch development.
8th Week Midterm project presentation and evaluation.
9th Week Typeform design: fundamental structures and introduction to font production tools.
10th Week Typeface design (traditional + digital): creating a character set.
11th Week The cultural dimension of typography: the relationship between identity, society, and language.
12th Week The relationship between typography and space and time: kinetic typography.
13th Week Final project critiques, preliminary presentation, and feedback.
14th Week Final project presentation
Recommended or Required ReadingEllen Lupton Thinking with Type
Robert Bringhurst The Elements of Typographic Style
Jan Tschichold The New Typography
Emil Ruder Typographie
Kim Elam Typographic Systems of Design
Stephen Coles The Anatomy of Type
Jason Santa Maria On Web Typography
ilovetypography.com
typeworship.com
https://fonts.google.com/
Planned Learning Activities and Teaching Methods
  • Lecture
  • Uygulama
  • Presentation
  • Project
  • Discussion
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 4 4
Preparation for Quiz
Individual or group work 14 2 28
Preparation for Final exam
Course hours 14 4 56
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 4 4
Homework
Project 1 30 30
Total Work Load122
Total Work Load / 30 (h)4.06
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5
K1
K2 X
K3
K4 X
K5
K6
K7
K8 X
K9
K10
K11
K12
K13 X
K14 X
K15
K16
K17