Information Package
baskent.edu.tr

Program of Graphic Design

SGRA104

KINETIC TYPOGRAPHY

Course Code
SGRA104
Semester
-
Theory+Practice
2 + 2
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Knowledge of art history.
  2. The ability to use technical equipment and artistic production techniques in graphic design.
  3. Experience in all disciplines of graphic design.
  4. Developed skills for multi-dimensional perception, thinking, designing, and application.
  5. The ability to think project-based, develop projects, or work effectively and efficiently on an existing project.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThis course focuses on the use of moving typography. It teaches how to create meaning, increase expressive power, and strengthen visual communication by adding elements such as motion, timing, and sound to typography. The course covers both the theoretical foundations and digital application techniques of kinetic typography.
Course Contents
WEEK TOPICS
1st Week Course information.
2nd Week Definition, history, and analysis of typographic animation examples.
3rd Week Movement with letters: simple animation experiments.
4th Week Word expression and typographic composition.
5th Week Synchronization with sound: typography based on sound waves.
6th Week Subtitle and music video style.
7th Week Storytelling and dialogue applications.
8th Week Midterm Week.
9th Week Animation production and evaluation (critique).
10th Week Animation production and evaluation (critique).
11th Week Animation production and evaluation (critique).
12th Week Animation production and evaluation (critique).
13th Week Animation production and evaluation (critique).
14th Week Finalizing projects for presentation and evaluation.
Recommended or Required ReadingShaw, A. (2016). Design for motion: Fundamentals and techniques of motion design. Routledge.
Krasner, J. (2013). Motion graphic design: Applied history and aesthetics (2nd ed.). Focal Press.
Lupton, E. (2010). Thinking with type: A critical guide for designers, writers, editors, & students (2nd ed.). Princeton Architectural Press.
Samara, T. (2005). Typography workbook: A real-world guide to using type in graphic design. Rockport Publishers.
Bringhurst, R. (2012). The elements of typographic style (4th ed.). Hartley & Marks.
Adobe. (n.d.). After Effects tutorials: Animate text. https://helpx.adobe.com/after-effects/how-to/animate-text.html (Adobe After Effects?te yazı animasyonu ile ilgili uygulamalı eğitimler.)
School of Motion. (n.d.). Kinetic typography tutorials & resources. https://www.schoolofmotion.com (Profesyonel animatörlerden kinetik tipografi ve motion design odaklı içerikler.)
TypeThursday. (n.d.). Exploring type in motion. https://www.typethursday.com (Tipografinin hareketle olan ilişkisine dair güncel örnekler ve analizler.)
Behance. (n.d.). Kinetic Typography Projects. https://www.behance.net/search/projects?search=kinetic%20typography (Gerçek proje örnekleri, öğrenci çalışmaları ve profesyonel portfolyolar.)
YouTube ? Ben Marriott. (n.d.). Kinetic Typography and Motion Design Tips. https://www.youtube.com/c/BenMarriott (Uygulamalı animasyon teknikleri, anlatım, sesle senkronizasyon üzerine örnek dersler.)
Planned Learning Activities and Teaching Methods
  • Uygulama
  • Project
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 3 3
Preparation for Quiz
Individual or group work 14 3 42
Preparation for Final exam
Course hours 14 3 42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 3 3
Homework
Presentation (including preperation) 2 7 14
Project 2 8 16
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5
K1 X
K2 X
K3 X
K4 X
K5
K6
K7
K8 X
K9
K10
K11
K12
K13
K14
K15
K16
K17