Information Package
baskent.edu.tr

Program of Graphic Design

SGRA102

ADVERTISING PHOTOGRAPHY

Course Code
SGRA102
Semester
-
Theory+Practice
2 + 2
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Ability to create original works using fundamental art and design skills.
  2. Ability to communicate and express oneself visually.
  3. Ability to work within a specific concept and its limitations.
  4. Visual perception skills.
  5. Ability to act in accordance with current laws and regulations and to take on ethical responsibility.
  6. Ability to think within a context.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThis course addresses the role of photography in advertising and promotional design. Students learn techniques for product, fashion, portrait, and conceptual photography, including lighting, composition, and post-production. The course focuses on producing impactful visuals aligned with target audience expectations and brand identity.
Course Contents
WEEK TOPICS
1st Week Introduction, course description, discussions on the program.
2nd Week The history of advertising photography.
3rd Week Discussions on completed advertising photo shoots.
4th Week Discussions on completed advertising photo shoots.
5th Week Introduction and use of studio equipment.
6th Week Selection of the 1st project topic and sketch work.
7th Week Application.
8th Week Application.
9th Week Preparation of the photographed work for presentation.
10th Week Selection of the 2nd project and sketch work.
11th Week Application.
12th Week Application.
13th Week Preparation of the photographed work for presentation.
14th Week Presentation work.
Recommended or Required ReadingFreeman, M. (2014). Capturing light: The heart of photography. Ilex Press.
Kobre, K. (2016). Photojournalism: The professionals' approach (7th ed.). Routledge.
Lester, P. M. (2013). Visual communication: Images with messages (6th ed.). Wadsworth.
Prakel, D. (2010). The fundamentals of creative photography. AVA Publishing.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Case Study
  • Uygulama
  • Project
  • Questions/Answers
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Other 1 70
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 14 4 56
Preparation for Final exam
Course hours 14 4 56
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 1 1
Homework
Performance Practice 2 3 6
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6
K1
K2
K3
K4 X
K5
K6 X X X
K7
K8 X X
K9 X
K10
K11
K12
K13
K14 X X
K15
K16
K17