Information Package
baskent.edu.tr

Program of Graphic Design

GRA473

SEMIOTIC

Course Code
GRA473
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Develop the ability to communicate and express themselves through both visual and verbal means.
  2. Question and analyze the process of meaning-making.
  3. Solve design problems, think critically, and generate original ideas.
  4. Evaluate works within the framework of ethical principles.
  5. Develop conceptual and creative thinking skills.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionLearning the fundamental principles and concepts of semiotics. Examining different types of signs and exploring the significance of myths and narratives in graphic design through practical applications.
Course Contents
WEEK TOPICS
1st Week Introduction, course briefing, discussion of mutual expectations, and information about applications.
2nd Week What is semiotics? Organizing meaning in semiotic reading, form and content concepts in visuals. Discussion.
3rd Week Meaning-making: Connotation and denotation. Basic semiotic concepts: Sign, signifier, and signified.
4th Week Myths, metonymy, codes, and metaphor.
5th Week Discussion on symbols and signs. Symbol design.
6th Week Symbol design, mask art, presentation, and critique.
7th Week Final critique of mask art.
8th Week Midterm (Report).
9th Week Gestalt?s definition of perception.
10th Week How do we perceive? Perception processes and selective perception.
11th Week The difference between looking and seeing.
12th Week Object art sketches.
13th Week Coloring in object art.
14th Week Final critique of object art.
Recommended or Required ReadingBerger, J. (2006). Görme Biçimleri. İstanbul: Metis Yayınları.

Burnett, R. (2007). İmgeler Nasıl Düşünür? İstanbul: Metis Yayınları.

Ertan, G. ve Sansarcı, E. (2016). Görsel Sanatlarda Anlam ve Algı. İstanbul: Alternatif Yayıncılık.

Koffka, K. (1935). Principles of Gestalt psychology. New York: Harcourt, Brace.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Problem Solving
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work 14 3 42
Preparation for Final exam 1 10 10
Course hours 14 3 42
Preparation for Midterm exam 1 10 10
Laboratory (including preparation)
Final exam 1 1 1
Homework
Presentation (including preperation) 1 5 5
Report writing 1 8 8
Performance Practice
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5
K1
K2
K3
K4 X
K5 X X X
K6 X X
K7
K8
K9 X
K10
K11
K12
K13
K14 X
K15
K16
K17