Work within a specific concept and its limitations.
Follow current laws and regulations and take ethical responsibility.
Apply critical thinking.
Think within a given context.
Follow evolving and changing technologies and select the appropriate ones.
Establish relationships between historical, social, and economic conditions and the processes of art and design.
Work across disciplines in the field of art and design.
Mode of Delivery
Face to face
Prerequisites
No
Recommended Optional Programme Components
Course Description
This course focuses on acquiring fundamental concepts and knowledge of marketing communication and advertising analysis. Students will analyze and evaluate advertisements, establish connections with graphic design processes, and apply these concepts in practical scenarios.
Course Contents
WEEK
TOPICS
1st Week
Introduction, course information.
2nd Week
Basic marketing concepts, Integrated Marketing Communication (Part 1).
3rd Week
Brand Management (Part 2).
4th Week
Purchasing Behavior (Part 3).
5th Week
Integrated Marketing Communication Planning Process (Part 4).
6th Week
Advertising Campaign Management (Part 5).
7th Week
Advertising Design (Part 6).
8th Week
Midterm Exam.
9th Week
Traditional Media Channels (Part 7).
10th Week
Digital Marketing (Part 8).
11th Week
Social Media (Part 9).
12th Week
Alternative Marketing (Part 10).
13th Week
Public Relations and Sponsorship Programs (Part 13).
14th Week
Evaluation of Integrated Marketing Program (Part 15).
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
Lecture
Discussion
Questions/Answers
Case Study
Practice
Project
Presentation
Report Preparation
Assessment Methods and Criteria
Quantity
Percentage (%)
Mid-term
1
50
Other
1
50
Total(%)
100
Contribution of In-term Studies to Overall Grade(%)
100
Contribution of Final Examination to Overall Grade(%)
