Information Package

Program of Graphic Design

GSF359

INTRODUCTION TO BUSINESS

Course Code
GSF359
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Define the basic concepts related to business science.
  2. Explain the relationships between fundamental concepts of business science.
  3. Apply the principles of rationality in business to business-related problems.
  4. List different types of businesses.
  5. Identify the managerial/structural elements necessary to establish an effective business.
  6. Summarize business functions.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionBasic concepts related to business and business management, understanding business objectives, establishment processes, capacities, and functions, distinguishing between modern and traditional business management, and learning the operational methods of modern businesses are taught.
Course Contents
WEEK TOPICS
1st Week Explanation of the concepts of business and business management
2nd Week Establishment of businesses, feasibility studies
3rd Week Principles of rationality in businesses (economy, efficiency, profitability)
4th Week General and specific objectives of businesses, social responsibilities
5th Week Business relations with the environment
6th Week Business size, definition, and key characteristics of large and small businesses
7th Week Midterm exam
8th Week The role of businesses in the economy and business environment
9th Week Fundamental characteristics of the management function
10th Week Fundamental characteristics of the production and marketing function
11th Week Fundamental characteristics of the accounting and finance function
12th Week Fundamental characteristics of the human resources function
13th Week Fundamental characteristics of the research & development and public relations functions
14th Week General review
15th Week Final exam
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
  • Practice
  • Lecture
  • Discussion
  • Questions/Answers
  • Presentation
  • Project
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 50
Assignment 1 20
Total(%) 70
Contribution of In-term Studies to Overall Grade(%) 70
Contribution of Final Examination to Overall Grade(%) 30
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 14 2 28
Preparation for Final exam 2 12 24
Course hours
Preparation for Midterm exam 2 12 24
Laboratory (including preparation)
Final exam 1 1 1
Homework 14 3 42
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No
LO1 LO2 LO3 LO4 LO5 LO6
K1 X
K2
K3 X X X
K4 X
K5 X X
K6
K7 X
K8
K9 X
K10 X
K11
K12
K13
K14 X X X X
K15
K16
K17