Information Package

Master's Program of Graphic Design with Thesis

GRA525

DESIGN CRITICISM

Course Code
GRA525
Semester
-
Theory+Practice
3 + 0
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Develop the ability to analyze and evaluate visual productions in the fields of design and art at an advanced level, in alignment with theoretical approaches and critical thinking models.
  2. Acquire the competence to transition from subjective judgment to critical aesthetic evaluation by addressing aesthetic perception within historical, cultural, and conceptual contexts.
  3. Gain the skill to interpret their own productions as well as the works of others through multi-layered art and design criticism methods based on the relationships between form, content, context, and meaning.
  4. Acquire the ability to identify, discuss, and evaluate ethical issues in the fields of art, design, science, and technology, grounded in academic literature.
  5. Demonstrate the competence to express critical thoughts in visual, oral, and academic writing formats using a consistent, defensible, and interdisciplinary language.
  6. Develop the skill to strategically manage time, research phases, and production plans during long-term critical analysis, writing, and presentation processes.
  7. Gain the awareness to utilize artificial intelligence and digital tools in design criticism processes with a conscious and critical approach within the framework of ethical principles, copyright, and academic integrity.
  8. Attain the ability to interpret, discuss, and ground aesthetic value on a theoretical basis by interrelating sensory perception with conceptual frameworks and critical thinking.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThis course includes analyzing art and design products with different criticism methods; it covers the theoretical information about the products and criticism methods in the fields of art and design and the application of this knowledge that comes out with the projects.
Course Contents
WEEK TOPICS
1st Week Scope of Design Criticism and Graduate Level Expectations. Course objectives, scope, and academic expectations. Critique at the undergraduate vs. graduate levels: Distinguishing professional practice from academic inquiry. Definitions and distinctions: Criticism, interpretation, and evaluation. Required Reading: Barnard, M. ? Graphic Design as Communication, Chapter 1. Recommended Reading: Berger, J. ? Ways of Seeing, Introduction.
2nd Week Critical and Analytical Thinking Methodologies Visual analysis models: Frameworks for deconstructing visual culture. Developing an analytical perspective: Moving beyond descriptive analysis. Required Reading: Lester, P. M. ? Visual Communication: Images with Messages, Chapter 2. Recommended Reading: Arnheim, R. ? Art and Visual Perception, selected chapters. ASSIGNMENT 1 Introduction: Visual Analysis Essay (Analytical Criticism).
3rd Week Aesthetic Perception and Value Judgment The nature of aesthetic experience: Phenomenological and psychological approaches. The relationship between taste, judgment, and criticism: Subjectivity vs. critical objectivity. Required Reading: Arnheim, R. ? Art and Visual Perception. Recommended Reading: Berger, J. ? Ways of Seeing, Chapter 3.
4th Week Representation, Meaning, and Ideology Cultural and ideological contexts: How images function within power structures. Critique of visual representation: Gender, identity, and political narratives. Required Reading: Hall, S. ? Representation: Cultural Representations and Signifying Practices, Chapter 1. Recommended Reading: Mitchell, W. J. T. ? Picture Theory, selected essays. ASSIGNMENT 1 Submission.
5th Week Methodologies in Design Criticism Formalist criticism: Analyzing visual elements and principles. Contextual and discursive criticism: Situating design within socio-historical discourses. Required Reading: Male, A. ? Illustration: A Theoretical and Contextual Perspective, methodology sections. Recommended Reading: Mirzoeff, N. ? An Introduction to Visual Culture, Chapter 2. ASSIGNMENT 2 Introduction: Comparative Design Criticism.
6th Week Ethics in Art, Design, and Science The concept of ethics in creative production. Copyright, citation, and appropriation: Distinguishing between creative reuse and plagiarism. Required Reading: Artun, A. ? The Power of Art (Sanatın İktidarı), selected chapters. Recommended Reading: Sullivan, G. ? Art Practice as Research, Chapter 1.
7th Week Midterm Presentation and Discussion Presentations of Assignment 2: Comparative analysis. Critical feedback and peer review sessions. ASSIGNMENT 2 Submission. Required Reading: Gray, C. & Malins, J. ? Visualizing Research, Chapter 3. Recommended Reading: Lupton, E. ? Graphic Design Thinking.
8th Week Sensory Perception and Aesthetic Experience Transitioning from perception to aesthetic interpretation: Exploring the observer's role. Required Reading: Merleau-Ponty, M. ? Phenomenology of Perception (Algının Fenomenolojisi), selected chapters. Recommended Reading: Mirzoeff, N. ? An Introduction to Visual Culture, Chapter 4. ASSIGNMENT 3 Introduction: Sensory Perception-Based Critical Essay.
9th Week Written Criticism and Academic Discourse Genres of critical writing: From journalistic reviews to academic essays. Academic structure and argumentative defense: Building a robust thesis. Required Reading: Gray, C. & Malins, J. ? Visualizing Research, Chapter 5. Recommended Reading: Sullivan, G. ? Art Practice as Research, Concluding Chapter. ASSIGNMENT 3 Submission.
10th Week Contemporary Design Debates Political, social, and cultural criticism: Design as a tool for social change.Required Reading: Manovich, L. ? The Language of New Media, selected chapters. Recommended Reading: Artun, A. ? The Organization of Contemporary Art (Çağdaş Sanatın Örgütlenmesi). ASSIGNMENT 4 Introduction: Critical Presentation on a Contemporary Design Case.
11th Week
Recommended or Required Reading
Planned Learning Activities and Teaching Methods
  • Lecture
  • Questions/Answers
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Assignment 5 40
Oral Exam 5 30
Total(%) 70
Contribution of In-term Studies to Overall Grade(%) 70
Contribution of Final Examination to Overall Grade(%) 30
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work 4 24 96
Preparation for Final exam 1 24 24
Course hours 14 3 42
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 1 1
Homework 5 24 120
Presentation (including preperation) 5 1 5
Project 5 1 5
Performance Practice 5 1 5
Total Work Load298
Total Work Load / 30 (h)9.93
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No
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