PUBLICATION GRAPHICS

GRA518

Course Code: GRA518
Semester: -
Theory+Practice: 2 + 2
ECTS: 10

Course Type

Elective Course

Course Level

Master's Degree With Thesis

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Editorial Structure and Visual Authorship
Advanced Typography and Page Architecture
Production Culture and Book as Object
Hybrid Publishing and Medium Integration

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

This course treats publication design not merely as a layout and arrangement activity, but as a comprehensive content production process where the designer acts as an "editor" and "author". Within the scope of the course, alongside technical foundations such as advanced grid systems, micro-typography, and editorial hierarchy, contemporary concepts such as "book as object," artist books, and post-digital publishing are examined. Students develop experimental and industry-standard publication projects that combine the tactile power of printed media with the possibilities of digital platforms, and conduct academic research and produce publications on the subject.

Course Contents

WEEK	TOPICS
1^st Week	History of publication design (from Gutenberg to Tschichold). The designer's authority over content. The concept of "Authorship" (Designer authorship).
2^nd Week	Advanced Grid Systems and Page Architecture; Moving beyond classic grids (Swiss Style). Modular, hierarchical, and experimental grid structures.
3^rd Week	Editorial Flow and Rhythm (Flatplan); Cinematography of the publication; introduction-body-conclusion structure.
4^th Week	Macro and Micro Typography; Legibility vs. Readability in long texts. Typographic gray balance and page color.
5^th Week	Magazine Design and Cover Policy; Masthead (Logo) design, cover hierarchy and shelf effect, ensuring visual identity continuity in periodicals.
6^th Week	Visual-Text Relationship and Infographic Integration. Balance of illustration and text.
7^th Week	Independent Publishing and Fanzine Culture; DIY (Do It Yourself) culture, Risograph printing techniques, low-budget but high-impact publications.
8^th Week	Midterm Exam.
9^th Week	Book Design and "Book as Object"; The physical structure of the book.
10^th Week	Artist Books; Handling the book as an art object.
11^th Week	Post-Digital Publishing and Hybrid Formats; E-Books (EPUB), interactive PDFs, and digital magazines. Adapting a printed publication to digital (Responsive layout).
12^th Week	Archive and Catalog Design; Turning very large data sets, artworks, or collections into books.
13^th Week	Final Project Development.
14^th Week	Final Exhibition; Evaluation of the produced physical book and its digital presentation.

Recommended or Required Reading

Grid Systems in Graphic Design ? Josef Müller-Brockmann
The Elements of Typographic Style ? Robert Bringhurst
Editorial Design: Digital and Print ? Cath Caldwell & Yolanda Zappaterra
Structure of the Visual Book ? Keith A. Smith
Fanzines: The DIY Revolution ? Teal Triggs

Planned Learning Activities and Teaching Methods

Lecture
Case Study
Project
Presentation

Assessment Methods and Criteria

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work
Preparation for Final exam
Course hours
Preparation for Midterm exam
Laboratory (including preparation)
Final exam
Homework
Total Work Load			0
Total Work Load / 30 (h)			0
ECTS Credit of the Course			10

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4
K1
K2
K3
K4
K5
K6
K7
K8
K9
K10
K11
K12
K13
K14
K15
K16
K17