Information Package
baskent.edu.tr

Master's Program of Graphic Design with Thesis

GRA505

GRAPHIC STUDIO I

Course Code
GRA505
Semester
-
Theory+Practice
2 + 2
ECTS
10
Course TypeElective Course
Course LevelMaster's Degree With Thesis
Year of Study-
Semester-
ECTS10
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Define design problems within the context of social responsibility; conduct stakeholder and target audience analysis.
  2. Develop a campaign strategy.
  3. Establish a corporate identity and design system (logo, typography, color, grid, manual).
  4. Produce multi-channel designs: packaging, web/interface, billboard, stand/exhibition, and other promotional materials.
  5. Create production-ready technical files (pre-press, mockup/prototype, material and application plan).
  6. Present the project professionally; think critically; apply ethics/copyright and citation rules.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionIn this course, a holistic social responsibility campaign encompassing corporate identity, packaging design, web design, interface design, billboard, spider stand, and similar promotional materials is designed, prototyped, and launched. The process consists of research and insight generation, strategy and concept development, establishing a design system, multi-channel applications, production, and broadcast/launch plan steps. At the end of the course, students deliver the campaign along with a professional presentation file and application guide.
Course Contents
WEEK TOPICS
1st Week Course introduction. Social responsibility campaign examples. Brief and submission formats. Team/role distribution.
2nd Week Problem area selection and target audience definition. Stakeholder map. Research plan.
3rd Week Insight generation: surveys/interviews, data collection, visualization of findings. Design problem and objective metrics.
4th Week Campaign strategy: big idea, slogan/tagline, message architecture, tone and language. Media channel selection.
5th Week Corporate identity foundations: logo drafts, typography and color trials. Moodboard and visual language.
6th Week Establishing the identity system: grid, iconography, photography/illustration language. Brand manual draft.
7th Week Midterm Assessment: Strategy file + Identity system presentation. Revision plan.
8th Week Packaging design: product/scenario examples, label information, regulations and legibility. Mockup/prototype.
9th Week Web site information architecture and interface: wireframe, user flow, responsive basic principles.
10th Week Interface design and component system: UI kit, accessibility (contrast, hierarchy) and design system.
11th Week Outdoor and printed materials: billboard, poster, brochure. Production dimensions and pre-press preparation.
12th Week Stand/exhibition and event materials: spider stand, wayfinding, promotions. Application plan.
13th Week Campaign launch: social media content plan, calendar, measurement metrics. Final packaging and rehearsal presentation.
14th Week 14. Final Presentation: Integrated campaign package delivery (manual + all applications + production files). Assessment and portfolio layout
Recommended or Required ReadingAmbrose, G. & Harris, P. (2010). Basics Design: Design Thinking. AVA.
Aaker, D. A. (2014). Aaker on Branding. Morgan James.
Wheeler, A. (2018). Designing Brand Identity (5th ed.). Wiley.
Frascara, J. (2004). Communication Design: Principles, Methods, and Practice. Allworth.
Brown, T. (2009). Change by Design. HarperBusiness.
Lidwell, W., Holden, K., & Butler, J. (2010). Universal Principles of Design. Rockport.
Norman, D. (2013). The Design of Everyday Things (Revised). Basic Books.
Garrett, J. J. (2011). The Elements of User Experience. New Riders.
Lupton, E. (2015). Graphic Design: The New Basics (2nd ed.). Princeton Architectural Press.
Chernev, A. (2015). Strategic Brand Management. Cerebellum Press
Planned Learning Activities and Teaching Methods
  • Problem Solving
  • Project
Assessment Methods and Criteria
Quantity Percentage (%)
Practice 1 30
Project 1 30
Attendance 1 10
Total(%) 70
Contribution of In-term Studies to Overall Grade(%) 70
Contribution of Final Examination to Overall Grade(%) 30
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work 14 4 56
Preparation for Final exam
Course hours 14 10 140
Preparation for Midterm exam 1 14 14
Laboratory (including preparation)
Final exam 1 20 20
Homework
Total Work Load230
Total Work Load / 30 (h)7.66
ECTS Credit of the Course10
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6
K1 X X X
K2
K3 X
K4 X X X
K5 X
K6
K7
K8
K9 X X
K10 X
K11
K12
K13
K14
K15 X
K16 X
K17