Information Package
baskent.edu.tr

Program of Dialysis

SHMY160

PUBLIC RELATIONS IN HEALTH SERVICES

Course Code
SHMY160
Semester
-
Theory+Practice
2 + 0
ECTS
3
Course TypeElective Course
Course LevelAssociate Degree
Year of Study-
Semester-
ECTS3
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Explain position and functions public relations in health organizations and understand the need for health care institutions and functions of the science allows PR
  2. Know the Public relations activities of health institutions in the concepts, methods and conceptions.
  3. Define the concept of public relations and know the techniques used of public relations in activities and organization
  4. Recognize of the concepts related to public relations and public relations allows other disciplines. Public relations, communications, internal communications, media management will have sages.
  5. Recognize the internal health care institutions and external public relations activities. Understand the importance of corporate image.
  6. Discuss the importance of media in public relations work. and ability of the organizationtheir activities fort he promotion of knowledge
  7. Know the must-have features to take part in the public relations department of health institutions and responsibilities of the staff
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course includes; health establishments of public relations, importance, public relations, organization, good health enterprises introduce herself to society, to organize activities for the promotion of the entity, the entity to recognize its employees, the public relations training for employees in different environments and the importance of communication, public relations, public relations, corporate image creation, health communication, health promotion, publicity activities, communication techniques, communication skills, social and cultural factors that determine the location, location, socio-economic and cultural effects on health, media relations, public relations, crisis management, the scope of work, public relations, organizational models, and problem-solving approach.
Course Contents
WEEK TOPICS
1st Week Definition of the concept of Public Relations, Public Relations and scope, the devolopment of public relations,
2nd Week Reveals the need for PR reasons in Health Care. İmportance of Public Relations in Health Care
3rd Week Concepts close to Public Relations. PR and communications
4th Week Concepts close to Public Relations; PR and colors, body language, logos and slogans.
5th Week Concepts To Public Relations; Public Relations and Advertising,
6th Week Concepts To Public Relations; Public Relations and Marketing, Public Relations and Publicity, Public Relations and Propaganda
7th Week Mid Term Exam
8th Week Form of Organization Health Care Public Relations, Public Relations Departments Structure
9th Week Health Care public relations actives; lobbying, sponsorship, image building
10th Week Health care PR target audience, adn the definition of the target audience
11th Week Health care Public Relations and Effective media management and media adaptation, media selection
12th Week Public Relations department of health care Intercompany PR; scope and applications.
13th Week Public Relations and non-health care
14th Week Public Relations department of health care institutions need to have people who will do the task properties
Recommended or Required ReadingCanöz, K., (2010), Sağlık Kuruluşlarında Halkla İlişkiler Uygulamaları, Palet Yayınları
Erdoğan, İrfan., (2006). Teori ve Pratikte Halkla İlişkiler, ERK yayınları, Ankara
Okay, A. ve A. Okay (2005). Halkla İlişkiler: Kavram, Strateji ve Uygulamalar, Der Yayınları, İstanbul
Peltekoğlu, F. B. (2007). What is Public Relations? Beta Basım Yayım, İstanbul
Seçim, H. ve diğ. (2000). Halkla İlişkiler Uygulamaları ve Örnek Olaylar, Anadolu Üniversitesi Açıköğretim Fakültesi, AÖF Yayın No: 431, Eskişehir
Tengilimoğlu, D. (2001). Sağlık kuruluşlarında halkla ilişkiler, Gazi Press., Ankara
Tengilimoğlu, D.,(2011). Sağlık Hizmetleri pazarlaması, I.Baskı, Siyasal Kitabevi, Ankara
Theaker, A. (2006). Halkla İlişkilerin Elkitabı, Çev: Murat Yaz, MediaCat, İstanbul
Tosun, N.B. (2004). Pazarlama Halkla İlişkileri ve Reklam, Türkmen Kitabevi, 1. Baskı, İstanbul.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Case Study
  • Problem Solving
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 40 40
Course hours 14 2 28
Preparation for Midterm exam 1 20 20
Laboratory (including preparation)
Final exam 1 1 1
Homework
Total Work Load90
Total Work Load / 30 (h)3
ECTS Credit of the Course3
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6 LO7
K1
K2
K3
K4
K5
K6 X X X X X X X
K7
K8
K9
K10
K11
K12
K13
K14