- Course Code
- TRZ208
- Semester
- Fourth Term (Spring)
- Theory+Practice
- 3 + 0
- ECTS
- 4
| Course Type | Compulsory Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | 2 |
|---|
| Semester | Fourth Term (Spring) |
|---|
| ECTS | 4 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Know about historical development of travel agencies and make prediction about the future developments.
- Determine basic knowledge at tourism distribution and distribution nets, discuss the importance of travel agencies in distribution nets.
- Know about work frame and activities of travel agencies and make comparisons on travel agency activities.
- Know legislative frame work, laws and regulations of travel agencies.
- Compare similarities and differences of systems of travel agencies and tour operators, make deductions about these enterprises.
- Define basic management functions and familiarize human resources management applied at travel companies.
- Define basic marketing functions and familiarize marketing management applied at travel companies.
- Know about applications of travel companies.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course covers the establishment of a travel agency, its units, operations, management, transportation companies, tour operating and wholesaling, intermediaries, coordination of services, risk management, tour development and planning techniques. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction |
|
2nd Week |
Historical development of travel and travel agencies |
|
3rd Week |
Distribution net at tourism and travel agencies situation on distribution net |
|
4th Week |
Travel agencies activities |
|
5th Week |
Laws and regulations about travel agencies |
|
6th Week |
Comparison of travel agencies and tour operators |
|
7th Week |
Management at travel companies |
|
8th Week |
Midterm exam |
|
9th Week |
Marketing at travel companies |
|
10th Week |
Marketing at travel companies |
|
11th Week |
Travel agency techniques |
|
12th Week |
Case studies |
|
13th Week |
Case studies |
|
14th Week |
Case studies |
|
| Recommended or Required Reading | İçöz O. , Seyahat Acentaları ve Tur Operatörlüğü Yönetimi. 6.Baskı, Turhan Kitabevi, Ankara, 2010
|
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Project
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Quiz |
1 |
10 |
| Project |
1 |
20 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
1 |
5 |
5 |
| Individual or group work |
14 |
3 |
42 |
| Preparation for Final exam |
1 |
15 |
15 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
10 |
10 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Project |
1 |
2 |
2 |
| Quiz |
1 |
1 |
1 |
| Total Work Load | 119 |
| Total Work Load / 30 (h) | 3.96 |
| ECTS Credit of the Course | 4 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
Programme Qualifications / Learning Outcomes
|
LO1 |
LO2 |
LO3 |
LO4 |
LO5 |
LO6 |
LO7 |
LO8 |
| K1 |
|
|
|
|
|
|
|
|
| K2 |
|
|
|
|
|
|
|
|
| K3 |
|
|
|
|
|
|
|
|
| K4 |
|
|
|
|
|
|
|
|
| K5 |
|
|
X |
X |
X |
X |
|
|
| K6 |
X |
X |
X |
X |
X |
X |
X |
|
| K7 |
X |
X |
X |
X |
X |
X |
X |
X |
| K8 |
X |
X |
X |
|
|
|
|
|
| K9 |
|
|
|
|
|
|
|
|
