| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
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| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Critically analyze the historical development of title sequence design and its role within cinematographic narrative.
- Construct visual narratives utilizing the principles of motion graphics and kinetic typography.
- Develop moodboards, storyboards, and animatics throughout the process from concept to screen.
- Design the synchronization of image, typography, and sound within a rhythmic unity.
- Produce opening title sequences by utilizing industry-standard editing and compositing software at an advanced level.
|
| Mode of Delivery | Face to face |
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| Prerequisites | No |
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| Recommended Optional Programme Components | |
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| Course Description | This course examines the historical evolution, theoretical framework, and studio production processes of title sequences designed for cinema, television, and digital streaming platforms within an academic context. While the first half of the course investigates visual metaphors, narrative functions, and design history, the second half aims to translate these conceptual foundations into practice through digital motion graphics and kinetic typography software. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Course Introduction: Scope, objectives, syllabus review, and academic expectations. |
|
2nd Week |
What is a Title Sequence? Fields of Application and Historical Evolution: Early cinema, the silent era, and the transition of title design from informative to narrative function. |
|
3rd Week |
Historical Evolution of Title Design: The era of Saul Bass, Maurice Binder, and Pablo Ferro. Aesthetic and semiotic analysis of classic sequences. |
|
4th Week |
Conceptual Development and Visual Metaphors: Symbolizing the core narrative. Principles of moodboard and storyboard creation. |
|
5th Week |
Kinetic Typography Theory: Typographic hierarchy, legibility, and motion as a semantic vehicle of expression. |
|
6th Week |
Audiovisual Unity and Pacing: Management of visual flow, rhythm theory, and editing principles within the context of audience psychology. |
|
7th Week |
MIDTERM EXAM: Theoretical evaluation and/or project concept presentations. |
|
8th Week |
Introduction to Digital Production Tools: Interface overview (Adobe After Effects, etc.), fundamental animation principles, and workspace management. |
|
9th Week |
Kinetic Typography Practice: Manipulation of text layers, keyframing techniques, and interpolation methods. |
|
10th Week |
Digital Editing and Animatic Production: Translating storyboards onto a digital timeline and audio-visual synchronization. |
|
11th Week |
Advanced Compositing Techniques: 3D space concepts, virtual cameras, depth of field, and creating parallax effects. |
|
12th Week |
Visual Effects and Integration: Interaction between live-action footage and graphic elements, rotoscoping, masking, and fundamental color grading. |
|
13th Week |
Project Development and Export Workflows: Studio-based term project development, broadcast standards, codec architecture, and rendering formats. |
|
14th Week |
FINAL: Term project presentations, evaluation, and jury critique. |
|
| Recommended or Required Reading | Mandatory:
- Motion Graphic Design: Applied History and Aesthetics, Jon Krasner, Focal Press.
- Art of the Title: artofthetitle.com
Recommended:
- The History of Motion Graphics: From Avant-Garde to Industry in the United States, Michael Betancourt, Wildside Press.
- Design for Motion: Fundamentals and Techniques of Motion Design, Austin Shaw, Routledge.
- Motion Graphics: Principles and Practices from the Ground Up, Ian Crook & Peter Beare.
|
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Practice
- Project
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Attendance |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
4 |
56 |
| Preparation for Final exam |
1 |
8 |
8 |
| Course hours |
14 |
2 |
28 |
| Preparation for Midterm exam |
1 |
8 |
8 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
3 |
3 |
| Homework |
1 |
20 |
20 |
| Project |
1 |
25 |
25 |
| Total Work Load | 150 |
| Total Work Load / 30 (h) | 5 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
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| Work Placement(s) | No |
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