Information Package
baskent.edu.tr

Program of Visual Communication Design

GİT407

PACKAGING DESIGN

Course Code
GİT407
Semester
Seventh Term (Fall)
Theory+Practice
2 + 2
ECTS
4
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study4
SemesterSeventh Term (Fall)
ECTS4
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Knows the relations and features of product and packaging design.
  2. Determines the expectations and characteristics of the target audience for the product.
  3. Develops a basic understanding of three-dimensional form through processes such as cardboard folding, sizing, bottle design.
  4. Have awareness of the effectiveness of packaging in marketing.
  5. Selects the appropriate material by establishing the relationship between packaging and material.
  6. Develops a creative form for packaging that can reflect its corporate identity and stand out from its counterparts on the shelf.
  7. The ability to see/perceive and interpret two/three dimensional objects develops.
  8. Prepares three-dimensional packaging draft.
  9. Selects the appropriate material by establishing the relationship between packaging and material.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThe aim of this course is to enable students to use the design methods and production techniques used in packaging design correctly. Students will gain experience in different types of packaging design through various briefs. Three-dimensional vision and design, mass/custom design, design for target markets, funny design and new product releases are among the main topics of this course. In addition to traditional label and packaging design, experimental and postmodern packaging design are also among the applications. Projects given throughout the semester allow students to experience different techniques and forms of packaging. Students learn the subtleties of packaging design from both conceptual and commercial perspectives through different exercises and projects.
Course Contents
WEEK TOPICS
1st Week Course introduction. Theoretical presentation. General overview of the projects to be completed throughout the semester. Detailed introduction to Project 1 (Label Design). Research assignment for Project 1.
2nd Week Project 1 process: product selection and review of visual references.
3rd Week Project 1 process: design sketches.
4th Week Visit to a packaging production facility.
5th Week Project 1 process: digital design phase.
6th Week Project 1: final critique and submission of the completed application. Introduction to Project 2 (Box Design). Research assignment for Project 2.
7th Week Project 2 process: product selection and review of visual references.
8th Week Midterm week.
9th Week Project 2 process: creating the box template and developing design sketches.
10th Week Project 2 process: digital design phase.
11th Week Project 2: final critique and submission of the completed application. Talk with an industry expert. Introduction to Project 3 (Custom Action Figure Packaging Design).
12th Week Project 3 process: developing the concept / humorous idea and sketching.
13th Week Project 3 process: working on the relationship between the product, packaging, and the placement of the product within the packaging; digital design process.
14th Week Project 3 process: product production. Bringing the printed packaging prototype to class. Final critiques on the produced components.
Recommended or Required ReadingBaşarılı Ambalaj, Meyers, M. Herbert, Rota yayıncılık, İstanbul, 2003
Etkili Ambalaj Tasarımı, Gültekin Erdal. Dora Yay. 2009
What is Packaging Design, Giles Calver, Rotovision, 2004
Experimental Formats & Packaging. Daniel Mason And Roger Fawcett. Rotovision, 2004
Effective Visual Communication. Rotovision, 2005
One Color Graphics (The Power Of Contrast). Rockport, 2002
A Smile In The Mind. Beryl Mcalhone. David Stuart
Helmut Schmid: Design Is Attitude, By Philipp Teufel, Fjodor Gejko, Viktor Malsy, 2006
Graphic Design For The 21St Century. Charlotte & Peter Fiell. Taschen, 2003
More Packaging Prototypes, Edward Denison, 2006
Package Design 2004: Jpda Members? Work Today, The Curators, Azur Corporation, 2006
The Packaging Designer?s Book Of Patterns, George L. Wybenga And Laszlo Roth, 2005
Ambalaj Tasarımı, Emre Becer.
Planned Learning Activities and Teaching Methods
  • Project
  • Practice
  • Presentation
  • Lecture
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Project 1 50
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work 14 2 28
Preparation for Final exam 1 5 5
Course hours 14 4 56
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 4 4
Homework
Project 3 9 27
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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