| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Explains emerging technologies used in visual communication design and their areas of application.
- Generates controlled and consistent visual content using generative AI tools.
- Develops a speculative design proposal based on a future-oriented communication problem.
- Creates a prototype integrating moving image with at least one interaction technology.
- Creates a prototype integrating moving image with at least one interaction technology.
- Evaluates technology-driven design processes in terms of originality, ethics, social impact, and user experience.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
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| Recommended Optional Programme Components | |
|---|
| Course Description | This course covers the creative and critical use of emerging technologies in visual communication design, including generative artificial intelligence, data-driven design, moving image, augmented reality, and physical, digital interaction. Adopting a speculative design approach, students translate their ideas into visual systems, motion content, and interactive prototypes, while evaluating production processes across ethical, social, and environmental dimensions. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Emerging Technologies in Design and Design Practice |
|
2nd Week |
Generative AI and Fundamentals of Prompt Design |
|
3rd Week |
Social and Technological Shifts |
|
4th Week |
AI-Assisted Visual Language and Art Direction |
|
5th Week |
Working with Image References and Visual Consistency |
|
6th Week |
Product/Service and Prototype Visualization |
|
7th Week |
Visual Series, Designer Intervention, and Process Documentation |
|
8th Week |
Midterm Exam |
|
9th Week |
Generative and Algorithmic Visual Systems |
|
10th Week |
Data-Driven Design |
|
11th Week |
AI-Assisted Moving Image |
|
12th Week |
Augmented Reality and Extended Design |
|
13th Week |
Physical?Digital Interaction and Exhibition Design |
|
14th Week |
Final Project |
|
| Recommended or Required Reading | The course will be conducted via web resources and the list of recommended accesses will be shared in the courses. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Problem Solving
- Project
- Practice
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Project |
3 |
70 |
| Total(%) |
|
70 |
| Contribution of In-term Studies to Overall Grade(%) |
|
70 |
| Contribution of Final Examination to Overall Grade(%) |
|
30 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
3 |
3 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
5 |
70 |
| Preparation for Final exam |
1 |
12 |
12 |
| Course hours |
14 |
4 |
56 |
| Preparation for Midterm exam |
1 |
6 |
6 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
3 |
3 |
| Homework |
|
|
|
| Total Work Load | 150 |
| Total Work Load / 30 (h) | 5 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
