| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 4 |
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| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Will be able to explain the periods from cave paintings, which are the first visual communication indicator, to the present day.
- Recognizes the visual communication design products of the periods within the framework of their general characteristics, design principles and criteria.
- Knows the designers who left their mark on the periods and influenced the visual communication design world with their works.
- Knows the reflection of cultural, economic and political characteristics of periods on visual communication.
|
| Mode of Delivery | Face to face |
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| Prerequisites | No |
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| Recommended Optional Programme Components | |
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| Course Description | The developments in visual communication design from the 20th century to the present and the effects of this development on the movements in the field of art and culture are discussed. Within the scope of the course, the impact of the 20th century industrial revolution on visual communication, the trends and schools affecting design, postmodernism and graphic design, the digital revolution and beyond, important events from the 20th century until today in the field of design are examined and the main developments in the history of design that shape current trends are examined. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
General information and acquaintance with the course, First communication systems, Latin Alphabet, development of typography, Early manuscripts, Johann Gutenberg and the discovery of the printing press. |
|
2nd Week |
Early Renaissance, Humanism, Albrecht Dürer, German book illustrations, Golden age of typography in France |
|
3rd Week |
Industrial Revolution, invention of photography. |
|
4th Week |
Victorian Age, Arts and Crafts Movement. |
|
5th Week |
Art Nouveau, Cubism, Surrealism, Futurism, Dada. |
|
6th Week |
Russian Suprematism, Constructivism, De Stijl, Bauhaus Movement. |
|
7th Week |
Modern art movements in America International typographic style, New York School. |
|
8th Week |
Midterm. |
|
9th Week |
British, American, Swiss International Style, Corporate Identity, Polish, Psychedelic, Japan Styles. |
|
10th Week |
Corporate Identity and Visualization of symbols. |
|
11th Week |
Conceptual Image. |
|
12th Week |
National understandings with a universal perspective, Post-Modern: Memphis/Basel/Zurich, American Post-Modern, Punk, New Wave. |
|
13th Week |
Digital Revolution. |
|
14th Week |
Turkish Graphic Designers. |
|
| Recommended or Required Reading | History of Graphic Design, Philip B. Meggs
BEKTAŞ, Dilek, Çağdaş Grafik Tasarımın Gelişimi, Sanat Dizisi 2, Yapı Kredi Yayınları Ltd. Şti. 1992. |
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| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Problem Solving
- Practice
- Report Preparation
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
3 |
30 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
2 |
28 |
| Preparation for Final exam |
1 |
12 |
12 |
| Course hours |
14 |
2 |
28 |
| Preparation for Midterm exam |
1 |
12 |
12 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
3 |
3 |
| Homework |
2 |
10 |
20 |
| Project |
1 |
15 |
15 |
| Total Work Load | 120 |
| Total Work Load / 30 (h) | 4 |
| ECTS Credit of the Course | 4 |
|
| Language of Instruction | Turkish |
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| Work Placement(s) | No |
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