Information Package
baskent.edu.tr

Program of Visual Communication Design

GİT338

COLOR AND CULTURE IN DESIGN

Course Code
GİT338
Semester
-
Theory+Practice
3 + 0
ECTS
4
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Generates color harmonies for specific design schemes.
  2. Uses accurate and up-to-date terminology on color.
  3. Explains advanced theories of using color in art and design.
  4. Uses color effectively in design.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThis course specifically covers how artists and designers use color in visual communication design. The concept of color is explained in detail from a perspective ranging from physiological, philosophical and perceptual approaches to theories based on scientific methods. Color perception, color theories, color models, color combinations, color relativity and color perception as a process of meaning, the cultural dimension of color and the association of all these subjects with art/design concepts constitute the content of the course. In this course, it is observed how people attach meaning to colors through their environment and past experiences, and how designers analyze the color phenomenon in their designs in a meaningful way. Based on the theories, by collecting data from the target audience determined in the field research, products are designed in accordance with the color choices and interpretations.
Course Contents
WEEK TOPICS
1st Week Introduction to color and light theories, quantity analysis in color, color terminology/color terminology in computer environment.
2nd Week Color contrast, color interactions, color harmonies, 1st application.
3rd Week Color compositions to reflect color expression_harmony+balance+contrast, 2nd application.
4th Week Color and color combinations; Classwork: designing color combinations by identifying a space or event, exercise 3.
5th Week The use of color in history: The use of color in the art and religion of Western and non-Western cultures.
6th Week The geography of color: the influence of the environment on the use of color.
7th Week Basic principles on ethnographic research; Local color analysis: color identity of cities.
8th Week Student presentations on the chosen community (target audience), Project 1.
9th Week Midterm.
10th Week Current color applications, 4th application.
11th Week Effective use of color in design, Project 2.
12th Week Effective use of color in design, Project 2 critique.
13th Week Color work for illustration for poster Project 3.
14th Week Project 3 critique.
Recommended or Required ReadingKrause, Jim Colour Index, 2002
Kobayashi, Shigenobu (1998) Colorist: a practical handbook for personal and professional use
Albers, Josef. Interaction of colour. Yale University Press, 1975
Bomford, David&Roy, Ashok, Color, National Gallery Pocket Guide, 2000
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
  • Problem Solving
  • Project
  • Report Preparation
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 20
Practice 4 40
Project 2 30
Attendance 1 10
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz 1 2 2
Individual or group work 8 2 16
Preparation for Final exam 1 10 10
Course hours 14 4 56
Preparation for Midterm exam 1 4 4
Laboratory (including preparation) 8 1 8
Final exam 1 2 2
Homework 2 5 10
Project 1 10 10
Total Work Load120
Total Work Load / 30 (h)4
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4
K1 X X
K2 X
K3 X
K4 X X X
K5 X
K6 X X
K7 X X
K8 X
K9 X
K10 X X
K11 X X
K12 X X
K13 X X
K14 X X
K15 X
K16 X
K17 X
K18 X X
K19 X