VISUAL PERCEPTION AND COMMUNICATION

GİT334

Course Code: GİT334
Semester: -
Theory+Practice: 3 + 0
ECTS: 4

Course Type

Elective Course

Course Level

Bachelor's Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Will have basic knowledge of the Phenomenological perspective,
Will learn to question Reality; they will consider visual elements with the awareness that what is called reality is not independent of time, space and people,
will be aware of the role of visual perception in designing and managing communication processes and will be aware of what needs to be taken into consideration to achieve effective results.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

Course Description

How we perceive events, facts, people, relationships, in short, how we perceive the world directly determines how we react. Because our reactions are also our way of communicating, the relationship between our perceptions and our reactions is critical in building life. Being aware of this relationship is a valuable thing that opens up space for the individual. For neither our perceptions nor our reactions are entirely subjective; It is open to socio-cultural and psychological effects and is shaped in society. Therefore, according to the phenomenological point of view, which must be mentioned when it comes to issues such as communication and perception/reaction, there is no such thing as the reality itself. Reality is not an objective, immutable phenomenon independent of human consciousness and the elements that affect this consciousness. Reality is something seen, perceived and given meaning by the consciousness directed towards it. With this point of view, the aim of the course is to reveal the basic concepts and approach of phenomenology and the elements that shape our visual perception, and by raising awareness to the students; to facilitate visual reading. Because being aware of the essence of our search for meaning will enable us to act effectively, accurately and result-oriented in communication and design processes.

Course Contents

WEEK	TOPICS
1^st Week	Introduction to Phenomenology. Basic Definitions. The Relationship Between Phenomenology and Hermeneutics. The Relationship Between Phenomenology and Sociology. The Relationship Between Phenomenology and Psychology.
2^nd Week	Names and Perspectives Working in the Field of Phenomenology: Edmund Husserl, Alfred Schultz, Max Scheler, Martin Heidegger, Jean-Paul Sartre, Maurice Merleau-Ponty.
3^rd Week	Criticisms and Discussions Directed to Phenomenology.
4^th Week	Discussion of the Acts of Seeing and Perception in the Context of Phenomenology. The Effect of Society, Culture and Psychology on Seeing and Perception.
5^th Week	The Relationship Between Seeing, Perception and Communication. Illusion and Manipulation.
6^th Week	The Eye, Vision, Visual System and Gestalt Principles.
7^th Week	Midterm Exam
8^th Week	Visual Perception and Architectural Structure / Space Reviews.
9^th Week	Visual Perception and Cinema / Film Reviews.
10^th Week	Visual Perception and Art / Painting Reviews.
11^th Week	Visual Perception and Media / Photo Reviews.
12^th Week	Visual Perception and Literature / Textual Analysis.
13^th Week	Visual Perception and Fashion / Clothing Analysis.
14^th Week	Final Exam

Recommended or Required Reading

Mandatory Reading List:
- Görsel Sanatlarda Anlam ve Algı, Emin Sansarcı, Alternatif Yayıncılık.
- Sanatta Anlamın Görüntüsü, Richard Leppert, Ayrıntı Yayınları.
- Resimleri Okumak, Alberto Marguel, Kırmızı Kedi Yayınları.

Recommended Reading List:
- Hermeneutik- Kısa Bir Giriş, Jens Zimmermann, Say Yayınları.
- Algılanan Dünya, M. Merleau Ponty, Metis Yayıncılık.
- Algının Önceliği, M. Merleau Ponty, Alfa Yayıncılık.
- Algının Fenomenolojisi, M. Merleau Ponty, İthaki Yayınları.
- Göz ve Tin, M. Merleau Ponty, Metis Yayıncılık.
- Hermeneutik Fenomenoloji, Mehmet Büyüktuncay, Minör Yayınları.
- Perspektif- Simgesel Bir Biçim, Erwin Panofsky, Metis Yayıncılık.
- Tersten Perspektif, Pavel Florenski, Metis Yayıncılık.
- Renkler, Pelin Gülşen, Destek Yayınları.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers
Case Study
Problem Solving
Presentation
Practice

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	30
Assignment	1	10
Attendance	1	10
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	6	6
Preparation for Quiz
Individual or group work	18	1	18
Preparation for Final exam	1	12	12
Course hours	16	2	32
Preparation for Midterm exam	1	14	14
Laboratory (including preparation)
Final exam	1	2	2
Homework	6	6	36
Project
Total Work Load			120
Total Work Load / 30 (h)			4
ECTS Credit of the Course			4

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

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