Information Package

Program of Visual Communication Design

GİT328

KINETIC TYPOGRAPHY

Course Code
GİT328
Semester
-
Theory+Practice
2 + 2
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Ability to communicate and express oneself visually,
  2. Ability to choose and animate fonts suitable for their work,
  3. Ability to solve design problems, produce perception and original ideas,
  4. Ability to work within and within a certain theme,
  5. Ability to think conceptually and express what they think visually.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionStudents who have mastered the main components of typography are given theoretical knowledge about kinetic and kinetic typography in this course. In line with the theoretical knowledge, the students are asked to do kinetic typography sample research and discussed in the lesson. Analysis of samples is done with a presentation. At this stage, a specific theme is determined and a kinetic typography study, which is a type of video animation prepared with typefaces that are moved by adding emotion, is carried out. Thus, they learn the usage areas of kinetic typography, the ways of visual expression with typefaces and reinforce the theoretical knowledge with practice in parallel with the changing technology.
Course Contents
WEEK TOPICS
1st Week Introduction, course briefing, discussion of mutual expectations and giving information about practices.
2nd Week Presentation of sample research, evaluation, discussion
3rd Week Presentation of sample research, evaluation, discussion
4th Week Determining a certain theme and sketching
5th Week Transferring selected sketches to digital media
6th Week Animation
7th Week Midterm (Research Report and 1st application)
8th Week Determining a certain theme and sketching
9th Week Sketches
10th Week Transferring selected sketches to digital media
11th Week Animation
12th Week Animation
13th Week Final critical
14th Week Termination of studies
Recommended or Required ReadingSolomon, M. The Art of Typography. New York: Watson-Guptill Publications, 1990
Fink Joanne, Kastin Judy (1993) Lettering Arts. Hong Kong: PBC
Carter, R., Day, B., Meggs, P. B. (2012). Typographic Design: Form and Communication. New Jersey: John Wiley & Sons. ISBN-13: 978-0470648216
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Problem Solving
  • Practice
  • Project
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Project 1 60
Other 1 40
Total(%) 100
Contribution of In-term Studies to Overall Grade(%) 100
Contribution of Final Examination to Overall Grade(%) 0
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 14 4 56
Preparation for Final exam 1 8 8
Course hours 14 4 56
Preparation for Midterm exam 1 8 8
Laboratory (including preparation)
Final exam 1 1 1
Homework
Research 1 4 4
Performance Practice 2 8 16
Total Work Load150
Total Work Load / 30 (h)5
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No
LO1 LO2 LO3 LO4 LO5
K1 X
K2 X
K3 X X
K4 X
K5 X
K6 X
K7 X X
K8 X X
K9 X X
K10 X X
K11 X
K12 X
K13 X X X
K14 X X
K15 X
K16 X
K17 X
K18 X X
K19 X X