| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
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| Year of Study | - |
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| Semester | - |
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| ECTS | 5 |
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| Name of Lecturer(s) |
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| Learning Outcomes |
At the end of this course, the students;
- By integrating the technical expertise gained through design processes with current trends and experimental methods, he develops innovative and original solutions to complex visual problems.
- By evaluating the capabilities of the digital tools and physical materials to be used during the production phase, the project?s technical infrastructure and vector optimization are designed.
- Conveys typographic projects through original visual communication methods (posters, specimen books, manifestos, etc.) that are appropriate to their content and conceptual context.
- It can deconstruct the rules of classical typography, letter anatomy, and hierarchy by grounding them in an analytical framework.
- By integrating three-dimensional, physical, digital, or organic materials into typographic design, one can achieve harmony between content and material.
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| Mode of Delivery | Face to face |
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| Prerequisites | No |
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| Recommended Optional Programme Components | |
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| Course Description | This course is a practice-oriented design studio in which students consciously question, adapt, and transform the traditional, functional, and rule-based principles of typography (anatomy, grid systems, optical balance, readability) that they have learned to date. The course approaches the letter not merely as a typographic element that conveys language, but as a visual, textural, conceptual, spatial, and plastic object of communication.
As part of the course, students learn to read typographic structures in nature and works of art, design letters and alphabets using various materials, construct word-context interactions, and experiment with mutating font anatomy using ?Systemic Manipulation/Algorithmic Destruction? methods. The course structure is based on research, material experiments, analytical thinking, and regular project critiques (studio juries) held at the beginning of each class. |
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| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Course Introduction, Conceptual Framework, and Exercise 1: Capturing Letters in Nature |
|
2nd Week |
Exercise 2: Creating an Alphabet from Works of Art and Poster Design |
|
3rd Week |
Project 1 (Introduction): A Typographic Book Cover Using a Single Material (Critique and Production) |
|
4th Week |
Project 1 (Submission): Digitization, Composition, and Project Submission |
|
5th Week |
Project 2 (Start): Playing with Words (Meaning Research and Material Selection) |
|
6th Week |
Project 2 (Submission): Context, Site-Specific Installation, and Project Submission |
|
7th Week |
Midterm Exam Week (Midterm): Portfolio Evaluation of the First 6 Weeks? Projects |
|
8th Week |
Project 3 (Start): Typographic Mutation (Anatomical Deconstruction and System Building) |
|
9th Week |
Project 3 (Development): Deformation Techniques and Consistency Within a Typeface Family |
|
10th Week |
Project 3 (Development): Vector Construction, Visual Balance, and ?Type Specimen? Design |
|
11th Week |
Project 3 (Submission): Completion of the Manifesto Poster and Submission to the Open Jury |
|
12th Week |
Project 4 (Start): Independent Experimental Final Project (Concept Development) |
|
13th Week |
Project 4 (Production): Implementation, Advanced Media Selection, and Visual Experiments |
|
14th Week |
Project 4 (Refinement): Final Critiques, Addressing Shortcomings, and Preparation for the Final Jury |
|
| Recommended or Required Reading | Wolfgang Weingart, Typography: My Way to Typography Stefan Sagmeister, Things I Have Learned
Fabiola Reyes, TYPO: The Beautiful World of Fonts
Aaron Betsky / Adam Eeuwens, False Flat
Anna Saccani, Letter Scapes |
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| Planned Learning Activities and Teaching Methods |
- Questions/Answers
- Discussion
- Case Study
- Practice
- Project
- Presentation
|
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| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Practice |
2 |
10 |
| Project |
2 |
90 |
| Total(%) |
|
100 |
| Contribution of In-term Studies to Overall Grade(%) |
|
100 |
| Contribution of Final Examination to Overall Grade(%) |
|
0 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
|
|
|
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
2 |
28 |
| Preparation for Final exam |
|
|
|
| Course hours |
14 |
4 |
56 |
| Preparation for Midterm exam |
|
|
|
| Laboratory (including preparation) |
|
|
|
| Final exam |
|
|
|
| Homework |
|
|
|
| Workshop |
2 |
5 |
10 |
| Project |
4 |
14 |
56 |
| Total Work Load | 150 |
| Total Work Load / 30 (h) | 5 |
| ECTS Credit of the Course | 5 |
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| Language of Instruction | Turkish |
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| Work Placement(s) | No |
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