| Course Type | Compulsory Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | 3 |
|---|
| Semester | Fifth Term (Fall) |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Explains the fundamental concepts, principles, and contemporary application areas of digital media design.
- Develops visual communication designs tailored to the requirements of various digital platforms.
- Effectively applies the principles of design, typography, color, composition, and visual hierarchy to digital media projects.
- Designs user-centered digital content for web, mobile, and social media platforms.
- Effectively and proficiently utilizes current digital design software and production tools.
- Integrates AI-assisted design tools into the creative content development process in alignment with ethical principles.
- Applies User Experience (UX) and User Interface (UI) design principles in digital media projects.
- Systematically executes the design process across research, ideation, prototyping, implementation, and evaluation stages.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
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| Recommended Optional Programme Components | |
|---|
| Course Description | This course addresses the design, production, and implementation processes of visual content for digital communication environments by integrating theoretical knowledge with practical application. Within the scope of the course, students learn to effectively utilize user experience, visual communication principles, typography, color, composition, and current digital design tools while developing graphics suitable for digital platforms, social media content, web and mobile interface components, motion graphics, and interactive media designs. Furthermore, by examining AI-assisted design technologies, digital content production workflows, and platform-focused design approaches, the course aims to enable students to develop creative, functional, and professional digital media projects. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to the course and comprehensive overview of syllabus content. |
|
2nd Week |
Getting started with Figma software, core interface, and foundational workflows. |
|
3rd Week |
Detailed exploration of Figma features accompanied by practical in-class applications. |
|
4th Week |
Initiation of an interactive web and mobile platform design project for a selected brand. |
|
5th Week |
Commencing the creation of user interface layouts for the platform. |
|
6th Week |
Building out detailed user interface components and layouts for the platform. |
|
7th Week |
MIDTERM EXAM |
|
8th Week |
Completing the primary web platform interface designs and interactions. |
|
9th Week |
Adapting the established desktop design concept into mobile application interfaces. |
|
10th Week |
Continuing the design and layout process for mobile application interfaces. |
|
11th Week |
Completing all mobile application user interfaces and responsive layouts. |
|
12th Week |
Designing promotional and brand-aligned social media assets for the project. |
|
13th Week |
Completing the social media collateral and finalizing the full design suit. |
|
14th Week |
Final presentation of term projects; comprehensive review and critique of process and outputs. |
|
| Recommended or Required Reading | The course will be conducted via web resources. A curated list of recommended accesses, including current online learning platforms, software documentations, and digital archives, will be shared with students during the lectures. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Practice
- Project
- Problem Solving
- Presentation
|
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| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Project |
4 |
70 |
| Attendance |
1 |
10 |
| Total(%) |
|
80 |
| Contribution of In-term Studies to Overall Grade(%) |
|
80 |
| Contribution of Final Examination to Overall Grade(%) |
|
20 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
3 |
42 |
| Preparation for Final exam |
1 |
4 |
4 |
| Course hours |
14 |
6 |
84 |
| Preparation for Midterm exam |
1 |
5 |
5 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
|
|
|
| Project |
1 |
11 |
11 |
| Total Work Load | 150 |
| Total Work Load / 30 (h) | 5 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
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