Information Package
baskent.edu.tr

Program of Visual Communication Design

GİT116

BASIC DESIGN STUDIO II

Course Code
GİT116
Semester
Second Term (Spring)
Theory+Practice
2 + 2
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study1
SemesterSecond Term (Spring)
ECTS5
Name of Lecturer(s)
Learning Outcomes

At the end of this course, the students;

  1. Gains the ability to use the knowledge that can help them explore the psychological, emotional, dramatic and symbolic effects of color in their studies.
  2. Understands that color gives a spatial effect to the design, adds plastic value, renders the forms, shapes visible through practical projects and uses this knowledge.
  3. Makes two dimensional composition by using design principles and design elements in a digital environment.
  4. Can create a visual language using design principles and design elements such as typography, color, etc.
  5. Develops design skills by effective visual language creation and communication oriented use of color and textures.
  6. Improves their visual representation and abstraction skills.
  7. Develops conceptual and abstract thinking skills.
  8. Establishes a relationship between form and meaning in design.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionThe aim of the course is to develop students' conceptual and analytical thinking and visual representation skills through applications, projects and discussions. Students produce and interpret solutions to the given problems visually. Topics to be covered during the course includes abstraction, conceptual thinking, use of color, typographic approaches, and collage. Projects that done in the studio and at home were supported by group critiques and individual counseling. Critical and analytical thinking is encouraged to be implemented at the every stage of design. Gaining the ability to produce innovative and aesthetic solutions to design problems, developing abstract and multi-dimensional thinking and problem solving skills are some of the other objectives of the course.
Course Contents
WEEK TOPICS
1st Week Introduction to the Course, Introduction to Color Theory, Light and Color, Colors and Determinants, Formation of Color and Color Spectrum, Color as a Physiological
2nd Week Color Mixtures: Additive and Subtractive System, Chromatic and Achromatic Colors
3rd Week Color Wheel, Primary Color, Secondary Colors, Tertiary Color
4th Week Color Form Relationship and Experiences, 3 Properties of Color: Tone, Value, Intensity
5th Week Warm, Cool Colors, Color as Accent, Color and Balance, Spatial Properties of Color
6th Week Visible Colors, RGB, CMYK, Pantone Colors, Interactions of Colors with Each Other, Color Schemes: 1- Analogous Color Scheme
7th Week Color Schemes: 2- Complementary Color Scheme, 3- Split- Complementary Color Scheme
8th Week Color Schemes: 4- Triadic Color Scheme, 5- Tetriadic Color Scheme
9th Week Color Schemes: 6- Monochromatic Color Scheme
10th Week Color Schemes: Monochromatic Color Scheme
11th Week Color Psychology, Cultural Color, Color by Emotion, Color Symbolism
12th Week Final Project
13th Week Final Project
14th Week Final Project
Recommended or Required ReadingAlbers, J. (1963). Interaction of Color. New Haven ve London: Yale University Press.
Fisher, M. P.; Zelanski, P. (1996). Design Principles and Problems. New York: Harcourt Brace College Publishers.
Gilbert, R. (1995). Living With Art. New York: McGraw-Hill, Inc.
Itten, J. (1973). The Art of Color. New York: Van NostRand Reinhold.
Samara, T. (2008). Design Evolution:Theory Into Practice. Rockport Publishing.
Samara, T. (2007). Design Elements. Rockport Publishing.
Öztuna, H. Y. (2008). Görsel İletişimde Temel Tasarım. İstanbul: Güzel Sanatlar Matbaası
Pentak, Design Basics, Fifth Edition (New York: Wadsworth, 2002) and Otto G.Ocvirk, Robert E.Stinson,Philip R. Wigg, Robert O. Bone, David L.Cayton; Art Fundementals:Theory and Practice; Tenth Edition;(Mc Graw Hill, 2006).
Donis A. Dondis, A Primer of Visual Literarcy (Cambridge: The MIT Press, 1996) and Herbert Zettl, Sight Sound Motion: Applied Media Aesthetics, (California: Wadsworth, 1993) as their guiding text books.
Planned Learning Activities and Teaching Methods
  • Practice
  • Project
  • Presentation
  • Discussion
  • Lecture
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Assignment 3 30
Project 2 30
Attendance 1 10
Total(%) 70
Contribution of In-term Studies to Overall Grade(%) 70
Contribution of Final Examination to Overall Grade(%) 30
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work 14 3 42
Preparation for Final exam 1 10 10
Course hours 14 4 56
Preparation for Midterm exam
Laboratory (including preparation)
Final exam 1 2 2
Homework 3 8 24
Project 2 8 16
Total Work Load150
Total Work Load / 30 (h)5
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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K19 X