| Course Type | Compulsory Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | 1 |
|---|
| Semester | First Term (Fall) |
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| ECTS | 3 |
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| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Defines and explains the fundamental concepts of communication, its historical development phases, and new communication environments transformed by digital and AI technologies.
- Correctly applies oral, non-verbal, and written communication techniques, effective presentation methods, and body language elements in professional and academic settings.
- Analyzes storytelling, social media discourse, and visual context creation strategies required in the field of visual communication design.
- Interprets interpersonal communication and develops an empathy-focused approach based on communication psychology, personality types, representational systems, and self-perception.
- Formulates solution-oriented communication strategies by analyzing organizational and intra-group communication dynamics, conflict management, and crisis communication principles.
- Identifies stress factors and cognitive distortions, demonstrating the ability to communicate effectively and healthily under stress.
|
| Mode of Delivery | Face to face |
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| Prerequisites | No |
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| Recommended Optional Programme Components | |
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| Course Description | Ideas are only as grand as their ability to be conveyed. Designed for students who will shape the future of visual communication, this course builds holistic communication skills that transform designs into compelling narratives. Expanding the boundaries of oral, written, and visual expression, the curriculum covers a broad spectrum?from non-verbal rhetoric and impactful presentation techniques to multichannel communication strategies and perception management. The goal is to cultivate creative minds who do not merely transmit messages, but direct them and leave a lasting mark on the industry. |
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| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
General information on course scope, structure, and evaluation; Introduction to Communication and Core Concepts: What is communication? Source, message, channel, receiver, feedback. |
|
2nd Week |
History of Communication and Media Evolution I: From Oral and Written Culture to the Printing Press, the Invention of Visual Language, and Print Media. |
|
3rd Week |
History of Communication and Media Evolution II: Electronic Media, the Television Era, Digital Culture, and Communication Environments Transformed by Artificial Intelligence (AI). |
|
4th Week |
Verbal, Non-Verbal, and Persuasive Communication: Body language, presentation techniques, verbal rhetoric, and the psychology of persuasion. |
|
5th Week |
Introduction to Visual Communication and Semiotics: Sign, signifier, signified; image, symbol, icon; visual context and meaning production. |
|
6th Week |
Written and Digital Content Creation: Constructing discourse, social media communication, digital storytelling, and visual-textual integration. |
|
7th Week |
MIDTERM EXAM |
|
8th Week |
Mass Communication Theories and Media Studies: Agenda-setting, gatekeeping, framing, and audience theories. |
|
9th Week |
Representational Systems and Personality Types in Communication: Visual, auditory, and kinesthetic systems; 4 core personality types (questioning, supportive, rebellious, submissive). |
|
10th Week |
Visual Culture, Representation, and Ideology: Representation systems in media, identity, visual discourse, and critical media literacy. |
|
11th Week |
Organizational and Team Communication: Communication in design studios and creative teams, conflict management, and feedback culture. |
|
12th Week |
Social Psychology and Group Dynamics: Social interaction, group norms, persuasion strategies, and consumer/audience behavioral psychology. |
|
13th Week |
Crisis Communication and Brand Discourse: Communication strategies during crises, reputation management, and shaping public opinion. |
|
14th Week |
Communication Ethics and Future Trends in the Digital Age: Digital ethics, copyright/representation issues, and the role of the creative communicator in the age of AI. |
|
| Recommended or Required Reading | Required Resources:
-Beden Dili, Joe Navarro, Alfa Yayınları.
-İnsan İnsana, Doğan Cüceloğlu, Kronik Kitap.
-İnsanı Tanıma Sanatı, Alfred Adler, Olimpos Kitap.
Recommended Resources:
-Tongue Fu - Sözlü Dövüş Sanatı, Sam Horn, Boyner Yayınları.
-İknanın Psikolojisi: Teori ve Pratik Bir Arada, Robert Cialdini, MediaCat Yayınları.
-Başkalarının Aklı, Tali Sharot, Domingo Yayınevi.
-İnsan Nasıl Düşünür?: Karar Verme, Hatırlama ve Dünyayı Anlamlandırma Süreçlerimizi Kavramak, John Paul Minda, Okuyan Us Yayınları. |
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| Planned Learning Activities and Teaching Methods |
- Lecture
- Presentation
- Report Preparation
- Questions/Answers
- Discussion
|
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| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Attendance |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
2 |
28 |
| Preparation for Final exam |
1 |
15 |
15 |
| Course hours |
14 |
2 |
28 |
| Preparation for Midterm exam |
1 |
15 |
15 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
|
|
|
| Presentation (including preperation) |
|
|
|
| Total Work Load | 90 |
| Total Work Load / 30 (h) | 3 |
| ECTS Credit of the Course | 3 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
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