| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- To familiarize students about marketing concept.
- Recognition of services marketing mix.
- To explain about marketing research.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | The main purpose of this lecture is, gaining marketing principles and having ability to use them |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introducing the course, Introduction |
|
2nd Week |
Logistics and Marketing Concepts |
|
3rd Week |
Marketing Environment, Strategic Planning and the Role of Marketing |
|
4th Week |
Marketing Information System and Marketing Research |
|
5th Week |
Consumer Markets and Consumer Behavior |
|
6th Week |
Industrial Markets, International Markets and Service Markets |
|
7th Week |
Market Segmentation, Targeting, Positioning and Sales Forecasting |
|
8th Week |
Midterm Exam |
|
9th Week |
Product, Price |
|
10th Week |
Promotion |
|
11th Week |
Personal Sales and Sales Management |
|
12th Week |
Week Advertisement, Sales Development and Promotion |
|
13th Week |
Deployment: Distribution Channels and Physical Distribution |
|
14th Week |
Organization and Application in Marketing Management |
|
| Recommended or Required Reading | Yükselen, C. (2010). Pazarlama, 8. Baskı, Ankara: Detay Yayıncılık.
Kotler, P., J. Bowen ve J. Makens. (1999). Marketing for Hospitality and Tourism, Second Edition, New Jersey: Prentice Hall.
Lovelock, C. Ve J. Wirtz. (2011). Servives Marketing, Seventh Edition, New Jersey: Pearson Education, Inc.
|
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
1 |
10 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
15 |
3 |
45 |
| Preparation for Midterm exam |
1 |
30 |
30 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
1 |
35 |
35 |
| Total Work Load | 152 |
| Total Work Load / 30 (h) | 5.06 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
