PUBLIC RELATIONS

TUSE158

Course Code: TUSE158
Semester: -
Theory+Practice: 3 + 0
ECTS: 5

Course Type

Elective Course

Course Level

Associate Degree

Year of Study

Semester

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

What is Public Relation
The function of Public Relation
The relation of advertisement, publicity, propaganda and marketing
The Public Relation campaigns
The practices of Public Relation

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

None

Course Description

To teach the definition of public relations, the basic concepts, historical development process and sponsorship and lobbying approach.

Course Contents

WEEK	TOPICS
1^st Week	General informations about course scope, operation and evaluation.
2^nd Week	Basic principles of public relations, the concept of audience.
3^rd Week	Process of historical development of public relations.
4^th Week	Understanding of ethics in public relations.
5^th Week	The qualifications of public relations specialist.
6^th Week	The examples of public relations organizations.
7^th Week	Product, brand and corporate image
8^th Week	Midterm Exam
9^th Week	The importance of public relations in marketing communications.
10^th Week	Public relations and advertising
11^th Week	Public relations and exhibitions-fair design.
12^th Week	Public relations and media
13^th Week	Public relations and new media
14^th Week	Corporate Social Responsibility

Recommended or Required Reading

Sabuncuoğlu, Z. (2000). İşletmelerde Halkla İlişkiler. Ankara.
Odabaşı, Y. (2000). Müşteri İlişkileri Yönetimi. İstanbul: Sistem Yayıncılık.
Foster, T. (1997). Müşteri Memnuniyetinin 101 Yolu. İstanbul: Alfa Yayınları.
Peltekoğlu, F. (1998). Halkla İlişkiler Nedir? İstanbul: Beta Basım.
Bülbül, R. (1998). Halkla İlişkiler. Konya: Paragraf Dizgi ve Tasarım.
İletişimi Anlamak, İrfan Erdoğan.

Planned Learning Activities and Teaching Methods

Lecture
Presentation

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Assignment	1	10
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam	1	1	1
Preparation for Quiz
Individual or group work
Preparation for Final exam	1	40	40
Course hours	15	3	45
Preparation for Midterm exam	1	35	35
Laboratory (including preparation)
Final exam	1	1	1
Homework	1	30	30
Total Work Load			152
Total Work Load / 30 (h)			5.06
ECTS Credit of the Course			5

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3	LO4	LO5
K1	X	X	X	X	X
K2
K3
K4
K5
K6
K7				X
K8			X
K9
K10
K11
K12					X
K13