Information Package
baskent.edu.tr

Program of Tourism and Travel Services

TUSE105

TOURISTIC DESTINATIONS

Course Code
TUSE105
Semester
First Term (Fall)
Theory+Practice
3 + 0
ECTS
6
Course TypeCompulsory Course
Course LevelAssociate Degree
Year of Study1
SemesterFirst Term (Fall)
ECTS6
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Interprets specific properties of tourism destinations and on which specifications of destinations has effects on competitive advantage.
  2. Examples planning approaches related to regional planning and tourism.
  3. Analyses the framework of destination marketing.
  4. Summarizes the Marketing and Management stages of the Cities and Resort centers.
  5. Defines Destination Management Organization.
  6. Debates on conditions in order to develop a common action, and some further examples of cooperation
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionTo train the students in the field of estination Management and Marketing.To gain some practical experiences in evelopment of tourismsbased on logical approach on.
Course Contents
WEEK TOPICS
1st Week Definition, properties and sorts of destination
2nd Week Sources and properties of destination
3rd Week Facts of destination management: local authorities
4th Week Facts of destination management: civilian society and local population
5th Week Facts of marketing the destination
6th Week City as a touristy product
7th Week Marketing the city
8th Week Marketing the resort
9th Week Midterm
10th Week Marketing the destination out of zone
11th Week Planning, cooperation and communication
12th Week Marketing the destination inside the zone
13th Week Control factors of marketing destination: obedience to destination, pleasure
14th Week Control factors of marketing destination: quality of destination
Recommended or Required ReadingPapatheodorou, A. (2007), Managing Tourism Destinations,
Morgan,N., Pritchard,A. and Pride R. (2004), Destination Branding, Butterworth-Heinemann.
Özdemir, G. (2008), Destinasyon Pazarlaması, Detaya Yayıcılık.
Schaumann (2004), The Guide to Successful Destination Management, Wiley.
Planned Learning Activities and Teaching Methods
  • Questions/Answers
  • Lecture
  • Presentation
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 35
Presentation of Case Study 1 15
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work 5 6 30
Preparation for Final exam 1 40 40
Course hours 15 3 45
Preparation for Midterm exam 1 40 40
Laboratory (including preparation)
Final exam 1 1 1
Homework 1 25 25
Total Work Load182
Total Work Load / 30 (h)6.06
ECTS Credit of the Course6
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6
K1 X X X
K2 X
K3 X X
K4 X
K5
K6 X
K7 X X X X
K8 X
K9 X X X X X X
K10 X X
K11 X X X
K12 X
K13 X