| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Comprehends the historical development of social media.
- Masters the use of social media platforms.
- Understands what to pay attention to ethically while using social media.
- Analyzes the effects of media contents and designs media contents according to these effects.
- Explains visual communication techniques.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | |
|---|
| Course Description | The importance of social media, which has emerged with the internet, which is one of the last links of technology, is increasing day by day. In this context, within the scope of the course, it is planned to raise awareness in line with the effective use of social media platforms both in daily life and in the school process. All applications on social media, digital content production, journalism, authorship, advertising, viral marketing, social media bulletins, reputation management, Crisis management, social media measurement and analysis subjects constitute the scope of this course. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Explanation of the content and scope of the course. What is social media? |
|
2nd Week |
Development and features of social media |
|
3rd Week |
Communication and social media relationship |
|
4th Week |
The impact of social media on the masses |
|
5th Week |
Social media platforms and their uses |
|
6th Week |
Social media platforms and their uses |
|
7th Week |
Social media platforms and their uses |
|
8th Week |
Midterm |
|
9th Week |
Social media platforms and their uses |
|
10th Week |
Social media platforms and their uses |
|
11th Week |
Social media and public relations |
|
12th Week |
Social media practices and literacy |
|
13th Week |
Social media and ethics |
|
14th Week |
Social media and ethics |
|
| Recommended or Required Reading | Poynter,R.(2012), Internet ve sosyal medya araştırmaları el kitabı, (Çev: Ümit Şensoy), İstanbul: Optimist Yayınları. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Practice
- Problem Solving
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Practice |
1 |
30 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
45 |
45 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
35 |
35 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Performance Practice |
1 |
28 |
28 |
| Total Work Load | 152 |
| Total Work Load / 30 (h) | 5.06 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
