| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Explain the basic concepts of visual communication.
- Interprets the relationship between the elements that make up the image.
- Analyse the relationships between icon, index and symbols.
- Use pictoral elements and symbols in semiological language.
- Interpret visual communication design examples.
|
| Mode of Delivery | Face to face |
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| Prerequisites | No |
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| Recommended Optional Programme Components | |
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| Course Description | In this course, physical vision, psychology of visual perception, illusion, color theory, color-shape perception, figure-ground relationship, depth, identity of object, movement and visual memory are examined according to Gestalt visual perception principles. In addition, these topics will be discussed in the presence of works of art, photographs and short films. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction: Explanation of the scope, goals and objectives of the course |
|
2nd Week |
What is communication, what is visual communication? The need to communicate; factors affecting perception |
|
3rd Week |
Examples of early visual communication: ideographs, pictographs, prehistoric visual communication, Mesopotamia, Egyptian hieroglyphs, invention of writing, Chinese calligraphy, invention of paper |
|
4th Week |
Alphabets: Phoenician, Greek, Latin, Korean; the effect of pressure on visual communication |
|
5th Week |
Principles of design and visual communication |
|
6th Week |
Visual perception: Gestalt, the difference between seeing and looking |
|
7th Week |
Visual communication and semiology: sign, symbol, index and icon |
|
8th Week |
Midterm |
|
9th Week |
Symbols (I): What is a symbol, what is its meaning, how do they add meaning? |
|
10th Week |
Symbols (II): Semantic analysis of symbols and corporate signs |
|
11th Week |
Symbols (III): Abstraction, readability and meaning; abstraction in visual communication |
|
12th Week |
Symbols (IV): Pictograms |
|
13th Week |
The language of design (I): Representation and abstraction |
|
14th Week |
The language of design (II): Allusion in visual communication - metaphor, trope, satire |
|
| Recommended or Required Reading | BECER, E. (2002) İletişim ve Grafik Tasarımı. Ankara: Dost Kitabevi Yayınları.
UÇAR, T.F. (2004) Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Yayınevi.
ARNHEIM, R. (2007). Görsel Düşünme. İstanbul: Metis Yayınları. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Practice
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
1 |
20 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
|
|
|
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
35 |
35 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
1 |
32 |
32 |
| Total Work Load | 151 |
| Total Work Load / 30 (h) | 5.03 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
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