| Course Type | Elective Course |
|---|
| Course Level | Associate Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 4 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Can explain the historical development of the concept of communication and the major communication models.
- Can evaluate the assumptions of mass communication, media effects, and mainstream communication theories.
- Can analyze the Frankfurt School, the culture industry, and critical communication approaches through contemporary media practices.
- Can analyze media texts as well as photographic and video content from a semiotic perspective.
- Can explain contemporary communication paradigms shaped by digitalization, new media theories, and the network society.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | |
|---|
| Course Description | This course aims to examine the fundamental theories developed in the field of communication from historical and conceptual perspectives. The course covers mass communication, media effects, culture industry, critical theory, semiotics, and new media approaches. Theoretical approaches are discussed through media examples and current communication practices. By the end of the course, students are expected to evaluate communication processes through different theoretical perspectives and apply theoretical knowledge in media analysis. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
The Concept and Nature of Communication, and the Fundamental Elements of the Communication Process |
|
2nd Week |
Linear Models of Communication: The Lasswell Model and the Shannon?Weaver Model |
|
3rd Week |
The Emergence of Mass Communication, the Powerful Effects Era, and the Magic Bullet (Hypodermic Needle) Theory |
|
4th Week |
The Limited Effects Era: The Two-Step Flow Theory and Opinion Leaders |
|
5th Week |
Functionalist Approaches: Uses and Gratifications Theory |
|
6th Week |
Media and Agenda-Setting Theory |
|
7th Week |
The Spiral of Silence Theory and Cultivation Analysis |
|
8th Week |
Midterm Examination |
|
9th Week |
Critical Communication Theories: The Frankfurt School and the Culture Industry |
|
10th Week |
The Political Economy Approach and Media Ownership |
|
11th Week |
The Cultural Studies School: Stuart Hall, Encoding/Decoding, and Politics of Representation |
|
12th Week |
Language and the Semiotic Approach: Saussure, Barthes, and Media Analysis |
|
13th Week |
Technological Determinism: Marshall McLuhan and the ?The Medium Is the Message? Approach |
|
14th Week |
New Media Theories, the Network Society, and the Transformation of Digital Communication |
|
| Recommended or Required Reading | Yaylagül, L. (2020). Kitle iletişim kuramları: Egemen ve eleştirel yaklaşımlar. Dipnot Yayınları.
Erdoğan, İ. (2010). Öteki kuram: Kitle iletişim kuram ve araştırmalarının tarihsel ve eleştirel bir değerlendirmesi. Erk Yayınları
|
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Case Study
- Problem Solving
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
1 |
30 |
| Total(%) |
|
60 |
| Contribution of In-term Studies to Overall Grade(%) |
|
60 |
| Contribution of Final Examination to Overall Grade(%) |
|
40 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
12 |
2 |
24 |
| Preparation for Final exam |
1 |
25 |
25 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
15 |
15 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
1 |
15 |
15 |
| Total Work Load | 123 |
| Total Work Load / 30 (h) | 4.1 |
| ECTS Credit of the Course | 4 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
