Information Package
baskent.edu.tr

Program of Tourism and Hotel Management

TOT327

MARKETING STRATEGIES IN TOURISM

Course Code
TOT327
Semester
Fifth Term (Fall)
Theory+Practice
3 + 0
ECTS
5
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study3
SemesterFifth Term (Fall)
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Know the definition and importance of marketing in tourism industry.
  2. Explain marketing and its environment in tourism industry.
  3. Know the marketing information systems and the techniques and process of market search.
  4. Explain touristic demand, tourism markets and the importance and process of market segmentation.
  5. Know touristic product, pricing, promotion and distribution channels of tourism.
  6. Know the international tourism marketing dimensions and systems.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course aims to provide thorough understanding of the specific marketing challenges facing tourism businesses from both theoretical and practical perspective. Tourism marketing environment, the process of segmentation, competitive positioning in the marketplace and the management of the marketing mix will be analyzed.
Course Contents
WEEK TOPICS
1st Week Basic concepts of tourism
2nd Week Marketing in tourism industry
3rd Week Marketing in tourism industry
4th Week Marketing in tourism industry and its environment
5th Week Marketing information system and market search
6th Week Touristic demand and product
7th Week Markets in tourism and market segmentation
8th Week Midterm exam
9th Week Techniques of pricing in tourism industry
10th Week Distribution channels in tourism industry
11th Week Promotion in tourism industry
12th Week The international dimensions of tourism marketing
13th Week The international dimensions of tourism marketing
14th Week Evaluation
Recommended or Required Readingİçöz, O. (2001). Turizm işletmelerinde pazarlama, ilkeler ve uygulamalar (2. baskı). Turhan Kitabevi Yayınları.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Quiz 2 10
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz 2 8 16
Individual or group work 14 1 14
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 30 30
Laboratory (including preparation)
Final exam 1 2 2
Homework
Quiz 2 2 4
Total Work Load150
Total Work Load / 30 (h)5
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6
K1 X X X X
K2 X X X X X X
K3
K4 X
K5 X X
K6 X X
K7 X
K8
K9
K10
K11 X
K12
K13