| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Learn the general concepts of destination marketing.
- Understand the principles and practices of destination marketing.
- Explain the differences between destination marketing and product marketing.
- Learn the product, price, distribution, and promotion strategies related to destination marketing.
- Identify industry practices and relationship marketing.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course covers the definition of destination marketing, product policies in destination markets, distribution channels, promotion strategies, pricing policies, quality practices in service, and relationship marketing. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Basic concepts |
|
2nd Week |
Introduction to destination marketing |
|
3rd Week |
Analyzing destination markets |
|
4th Week |
Image in destination markets |
|
5th Week |
Positioning in destination markets |
|
6th Week |
Products in destination markets |
|
7th Week |
Distribution in destination markets |
|
8th Week |
Midterm exam |
|
9th Week |
Promotion in destination markets |
|
10th Week |
Pricing in destination service markets |
|
11th Week |
Information systems in destination markets |
|
12th Week |
Quality management in destination markets |
|
13th Week |
Project presentations |
|
14th Week |
Project presentations |
|
| Recommended or Required Reading | Özdemir, G. (2013). Destinasyon Yönetimi ve Pazarlaması, Detay Yayıncılık: Ankara. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Project
- Questions/Answers
- Discussion
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
25 |
| Project |
1 |
25 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
2 |
28 |
| Preparation for Final exam |
1 |
30 |
30 |
| Course hours |
13 |
3 |
39 |
| Preparation for Midterm exam |
1 |
20 |
20 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Project |
1 |
30 |
30 |
| Total Work Load | 149 |
| Total Work Load / 30 (h) | 4.96 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
