| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Explain the concept of public relations.
- Identify the objectives and principles of public relations.
- Explain the place of public relations within marketing communication.
- Gain knowledge about public relations practices.
- Identify the concept of social responsibility.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course covers the definitions, development, characteristics, and techniques of public relations, along with their applications globally. The course covers topics such as planning, management, public opinion studies, and the role of public relations in local and central governments. The focus is on education and public awareness programs that tackle issues such as traffic, finance, and environmental problems. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction |
|
2nd Week |
Emergence and development of public relations |
|
3rd Week |
Defining the boundaries of public relations |
|
4th Week |
Relationship between public relations and other fields |
|
5th Week |
Goals and principles of public relations |
|
6th Week |
Implementing public relations programs |
|
7th Week |
Public relations activities in businesses |
|
8th Week |
Midterm exam |
|
9th Week |
Communication tools used in public relations |
|
10th Week |
Public relations and ethics |
|
11th Week |
Case studies |
|
12th Week |
Case studies |
|
13th Week |
Future of public relations |
|
14th Week |
General review |
|
| Recommended or Required Reading | Demir, Ş. Ş. (2011). Turizm işletmelerinde halkla ilişkiler ve iletişim. Detay Yayıncılık.
Okay, A. (2007). Halkla İlişkiler; Kavram, strateji ve uygulamaları. Der Yayınevi. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Discussion
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
3 |
42 |
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
13 |
3 |
39 |
| Preparation for Midterm exam |
1 |
20 |
20 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Total Work Load | 143 |
| Total Work Load / 30 (h) | 4.76 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
