| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 5 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Develop and implement strategies to improve performance.
- Explain the concepts of vertical integration, cost leadership, product differentiation, and flexibility.
- Understand corporate strategies and the role of strategic alliances.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | This course focuses on the strategic management process, examining the creation and application of strategies and policies within an organization. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Terms and concepts related to strategic management |
|
2nd Week |
The strategic management process and its elements |
|
3rd Week |
External environment analysis |
|
4th Week |
Business analysis |
|
5th Week |
Evaluation of external factors and External Factor Evaluation matrix |
|
6th Week |
Strategic guidance |
|
7th Week |
Core strategies and their subgroups |
|
8th Week |
Midterm exam |
|
9th Week |
Top management strategies |
|
10th Week |
Competitive strategies |
|
11th Week |
Functional strategies |
|
12th Week |
Techniques used in the implementation of management strategies |
|
13th Week |
Implementation of strategies |
|
14th Week |
Strategic evaluation and control |
|
| Recommended or Required Reading | Ülgen, H., & Mirze, K. (2020). Stratejik yönetim (10th ed.). Beta Yayınları.
Current reading materials, articles, and newspaper reports generated during the course.
|
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Questions/Answers
- Discussion
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Total(%) |
|
40 |
| Contribution of In-term Studies to Overall Grade(%) |
|
40 |
| Contribution of Final Examination to Overall Grade(%) |
|
60 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
3 |
42 |
| Preparation for Final exam |
1 |
40 |
40 |
| Course hours |
13 |
3 |
39 |
| Preparation for Midterm exam |
1 |
20 |
20 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
|
|
|
| Total Work Load | 143 |
| Total Work Load / 30 (h) | 4.76 |
| ECTS Credit of the Course | 5 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
