Information Package
baskent.edu.tr

Program of International Trade (English 30%)

ULT114

COMMERCIAL COMMUNICATION

Course Code
ULT114
Semester
Second Term (Spring)
Theory+Practice
3 + 0
ECTS
4
Course TypeCompulsory Course
Course LevelBachelor's Degree
Year of Study1
SemesterSecond Term (Spring)
ECTS4
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Know the elements of communication process and discuss the obstacles of right communication
  2. Know the elements of non-verbal communication and describe its importance in communication
  3. Know the methods of phone communication and communication with angry people.
  4. Know the rules of written communication and methods of legal-illegal communication.
  5. Know e-communication and its importance in communication
  6. Know the relationship between listeninig-hearing and importance of perception.
  7. Know the importance of values and culture in communication and describe effects of cultural differences on communication
  8. Know the importance and elements of marketing communication
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThe course includes scientific and theoretical information about communication and different dimensions of communication.
Course Contents
WEEK TOPICS
1st Week Importance, description, processes and shortages of communication
2nd Week Types of communication, factors influencing and preventing the communication.
3rd Week Organizational communication and it's description, importance, functions, formations and barriers to organizational communication.
4th Week Organizational communication and it's description, importance, functions, formations and barriers to organizational communication.
5th Week Perception and communication
6th Week Culture and communication
7th Week Non-verbal communication
8th Week Midterm exam
9th Week Verbal communication, listening and speaking rules
10th Week Written communication, it's importance and techniques
11th Week E-communication
12th Week Marketing communication
13th Week Marketing communication
14th Week Review
Recommended or Required Readingİrfan Mısırlı (2003), Genel İletişim (ilkeler-yöntemler-teknikler), Detay Yayıncılık, Ankara.
Bovee Courtland L. & Thill John V., (1998). Business Communication Today, Prentice Hall, New Jersey.
Hasan Tutar & Ferit Ayyıldız(2008), Örnekleriyle Mesleki Yazışma ve Rapor Hazırlama Teknikleri, Seçkin Yayıncılık, Ankara.
Dilaver Tengilimoğlu & Hasan Tutar (2003), Çağdaş Büro Yönetimi, Gazi Kitabevi, Ankara.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Questions/Answers
  • Discussion
  • Other
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 30
Assignment 1 5
Quiz 2 20
Total(%) 55
Contribution of In-term Studies to Overall Grade(%) 55
Contribution of Final Examination to Overall Grade(%) 45
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz 2 3 6
Individual or group work 14 2 28
Preparation for Final exam 1 20 20
Course hours 13 3 39
Preparation for Midterm exam 1 10 10
Laboratory (including preparation)
Final exam 1 1 1
Homework 1 10 10
Total Work Load115
Total Work Load / 30 (h)3.83
ECTS Credit of the Course4
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5 LO6 LO7 LO8
K1 X X
K2 X X
K3 X X X
K4 X X
K5
K6
K7
K8
K9
K10 X X X X X X X X