| Course Type | Compulsory Course |
|---|
| Course Level | Master's Degree Without Thesis |
|---|
| Year of Study | 1 |
|---|
| Semester | Second Term (Spring) |
|---|
| ECTS | 10 |
|---|
| Name of Lecturer(s) |
|
| Learning Outcomes |
At the end of this course, the students;
- Can define business strategy
- Know types of business level strategies
- Know corporate level strategies
- Gain an understanding of internatinal strategies
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | The key philosophy of strategic management is to design plans which help organizations to survive and to sustain in various business environments. Strategic management gives great emphasis on forecasting future events. Main point of the strategic management is placing proactive thinking at the center of the decision-making process. Managers should be able to create, shape and design their own future. Organizations require strategic management to make long term strategic plans and to evaluate environmental opportunities and threats. At the end of this lesson, participants will be able to craft differentiated, stable and flexible firm strategies. Participants will improve their decision-making skills especially under the risky, uncertain business conditions. Also within the context of this course, real life business models will be discussed and case studies will be conducted. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Significance of Strategic Management, Fundamental Concepts, Characteristics of Strategic Management and Historical Evolution, Process and Steps of Strategic Management |
|
2nd Week |
Strategic Analysis: General and Competitive Environments, Determination Of The Strengths And Weaknesses Of Internal Environment |
|
3rd Week |
Strategy Formulation: Strategic Management at Task Level, Functional Level, Business Level and International Level |
|
4th Week |
Implementation and Control of Strategies, Implementation Process and Integration, The Role of Organizational Structure, Evaluation of the Strategic Results, Controlling |
|
5th Week |
Other Issues in Strategic Management |
|
6th Week |
Leadership, Organizational Culture, Business Ethics, Crisis Management and Unplanned Change, Strategic Management in Small Businesses, Problems of Strategic Management in Service Businesses and Non-profit Organizations |
|
7th Week |
Analysis Method of Strategic Situations and Cases |
|
8th Week |
Midterm Examination |
|
9th Week |
Case Presentations |
|
10th Week |
Case Presentations |
|
11th Week |
Case Presentations |
|
12th Week |
Case Presentations |
|
13th Week |
Case Presentations |
|
14th Week |
Case Presentations |
|
15th Week |
General Review |
|
| Recommended or Required Reading | Thompson, A. ve Strickland, A. (2009), Strategic Management: Concept and Cases, McGraw-Hill International Edition, 17. Baskı, New York.
Kırım, A. (1998) Yeni Dünyada Strateji ve Yönetim, Sistem Yayıncılık, İstanbul |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Case Study
- Presentation
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
25 |
| Presentation of Article |
1 |
25 |
| Presentation of Case Study |
1 |
25 |
| Total(%) |
|
75 |
| Contribution of In-term Studies to Overall Grade(%) |
|
75 |
| Contribution of Final Examination to Overall Grade(%) |
|
25 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
1 |
71 |
71 |
| Preparation for Final exam |
1 |
70 |
70 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
50 |
50 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
1 |
65 |
65 |
| Total Work Load | 300 |
| Total Work Load / 30 (h) | 10 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
