Information Package
baskent.edu.tr

Program of Communication Design

PRP321

COMMUNICATION AND PERSUASION THEORIES

Course Code
PRP321
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Comprehend main concepts, theories and methods of persuasion
  2. Can produce interpersonal conflict resolution.
  3. Familiarize with the basic concepts and theories within psychology of persuasion
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsSocial Psychology
Course DescriptionThis course reviews basic themes and major theories in psychology of persuasion.
Course Contents
WEEK TOPICS
1st Week Attitude and attitude change
2nd Week The history of attitude and persuasion research
3rd Week Social influence
4th Week Theories of attitude change
5th Week Target variables and persuasion
6th Week Source variables
7th Week Midterm
8th Week Message variables
9th Week Medium/channel variables
10th Week Motivation and persuasion
11th Week Fear appeals
12th Week Becoming a persuader
13th Week Ethics
14th Week Discussion
Recommended or Required ReadingCialdini, R. B. (1993). Influence : The Psychology of Persuasion. New York: Quill William Morrow .
Demirtaş-Madran, H. A. (2019). Tutum, Tutum Değişimi ve İkna: Temel Kuram, Kavram ve Araştırmalar. Genişletilmiş 3. Baskı, Ankara: Nobel Yayınevi
Demirtaş-Madran, A. (2004). Temel İkna Kuramları: Tutum Oluşturma ve Tutum Değiştirme Süreçlerindeki Etkilerinin Altında Yatan Nedenler Üzerine Bir Derleme, İletişim, 19, 73-93.
Dillard, J. P. , & Pfau, M. W. (2006). The Persuasion Handbook Developments in Theory and Practice. Madison: Sage
Franzoi, S. L. (1996). Social Psychology. Madison: Brown&Benchmark
Larson, C. U. (1995). Persuasion: Reception and responsibility. Belmont: Wadsworth.
O?Keefe, D. J. (1990). Persuasion: Theory and Research. Newbury Park: Sage.
Demirtaş-Madran, H. A. (2021). Tutum, Tutum Değişimi ve İkna: Temel Kuram, Kavram ve Araştırmalar. Genişletilmiş 5. Baskı, Ankara: Nobel Yayınevi
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 40 40
Course hours 14 3 42
Preparation for Midterm exam 1 40 40
Laboratory (including preparation)
Final exam 1 2 2
Homework 2 15 30
Total Work Load156
Total Work Load / 30 (h)5.2
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

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