Information Package
baskent.edu.tr

Program of Communication Design

İTA122

VISUAL PERCEPTION

Course Code
İTA122
Semester
-
Theory+Practice
3 + 0
ECTS
5
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS5
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Understand the fact that the relation between seeing and creating might be learnd
  2. Understand pictoral elements and symbols
  3. Interpret visual communication design examples
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionThis course is designed to teach basic concepts of vision process, perception and visual language. Vision process and creativeness will be criticized in details, form and color perception, historical evolution of perception and vision perception in different channels will be taught.
Course Contents
WEEK TOPICS
1st Week Introduction
2nd Week Eye, sense of vision, perception, mental thinking and intelligence
3rd Week Understanding in visual communication, perception, perceptional criterion and connotation relation in visual communication
4th Week Visual perception and Gestalt, perception principles, figure-background correlation, correspondence-decomposition-abstraction
5th Week Perception and form, perception and color, perception and equilibrium categorization in perception, steadies in perception, illusions
6th Week Midterm I
7th Week Individual differences, objectives and needs in perception
8th Week Cultural and environmental factors affect perception
9th Week Visual messages and effects
10th Week Midterm II
11th Week How do perceptions affect art and industrial production?
12th Week Visual perception and design
13th Week Vision and popular culture
14th Week Reflections of popular culture on design
Recommended or Required ReadingBECER, E. (2002) İletişim ve Grafik Tasarımı. Ankara: Dost Kitabevi Yayınları.
UÇAR, T.F. (2004) Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Yayınevi.
ARNHEIM, R. (2007). Görsel Düşünme. İstanbul: Metis Yayınları.
ROSE, G. (2007) Visual Methodologies. London: Sage Publications Ltd.
BURNETT, R. (2007) İmgeler Nasıl Düşünür? İstanbul: Metis Yayınları
Planned Learning Activities and Teaching Methods
  • Lecture
  • Discussion
  • Practice
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 2 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 1 1
Preparation for Quiz
Individual or group work
Preparation for Final exam 1 80 80
Course hours 14 3 42
Preparation for Midterm exam 1 35 35
Laboratory (including preparation)
Final exam 1 1 1
Homework
Total Work Load159
Total Work Load / 30 (h)5.3
ECTS Credit of the Course5
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3
K1 X
K2 X X X
K3 X X X
K4 X X
K5 X X X
K6 X X
K7 X X X
K8 X X
K9 X
K10 X X X
K11 X X
K12 X X X
K13 X X X
K14 X X
K15 X X X
K16 X X
K17
K18 X X X
K19 X
K20 X X X
K21 X X X
K22 X X X
K23 X
K24 X
K25 X