| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 3 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Have knowledge about the issues that should be included in the strategic plan of an enterprise.
- Perform basic analyzes used in strategic management.
- Gain a holistic perspective on business management.
- Develop strategic thinking skills.
- Have basic knowledge about strategic management.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | Basic concepts, methods and techniques related to strategic management, planning, evaluating, formulating and controlling strategic management activities are taught. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Introduction to strategic management |
|
2nd Week |
Terms and concepts related to strategic management |
|
3rd Week |
External Environment Analysis: General environment |
|
4th Week |
External Environmental Analysis: Sector environment |
|
5th Week |
Internal Environmental Analysis: Ability and functions |
|
6th Week |
Measurement of environmental factors |
|
7th Week |
Basic strategies and subgroup strategies |
|
8th Week |
Midterm |
|
9th Week |
Top Management Strategies: Institutional strategies |
|
10th Week |
Top Management Strategies: Institutional strategies |
|
11th Week |
Business Management Strategies: Competition strategies |
|
12th Week |
Segmental Strategies: Functional strategies |
|
13th Week |
Case studies |
|
14th Week |
General review |
|
15th Week |
Final Exam |
|
| Recommended or Required Reading | 1. Lecture notes. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Practice
- Presentation
- Project
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Assignment |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
1 |
1 |
| Preparation for Quiz |
1 |
2 |
2 |
| Individual or group work |
2 |
5 |
10 |
| Preparation for Final exam |
1 |
20 |
20 |
| Course hours |
14 |
2 |
28 |
| Preparation for Midterm exam |
1 |
15 |
15 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
1 |
1 |
| Homework |
2 |
2 |
4 |
| Total Work Load | 81 |
| Total Work Load / 30 (h) | 2.7 |
| ECTS Credit of the Course | 3 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
