| Course Type | Elective Course |
|---|
| Course Level | Bachelor's Degree |
|---|
| Year of Study | - |
|---|
| Semester | - |
|---|
| ECTS | 3 |
|---|
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- Explain the concepts and facts that form the basis of service marketing.
- Analyze and create the service marketing mix.
- Can synthesize the concepts of service quality, customer expectations and customer satisfaction and provide practical suggestions.
|
| Mode of Delivery | Face to face |
|---|
| Prerequisites | No |
|---|
| Recommended Optional Programme Components | None |
|---|
| Course Description | Students learn how to approach the issues surrounding ?Service Marketing üzerine based on their basic marketing knowledge. Students who examine the dimensions, scope and specific characteristics of the service sector on a local and global scale share their findings in the classroom. Assimilation of relevant marketing theories and how to create marketing and management techniques such as ?gap analysis? and ?process design içinde are among the main elements of the course. |
|---|
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Marketing and service marketing |
|
2nd Week |
Marketing management in service businesses |
|
3rd Week |
Consumer behavior |
|
4th Week |
Consumer behavior |
|
5th Week |
Definition of target markets |
|
6th Week |
Growth and competition strategies |
|
7th Week |
Growth and competition strategies |
|
8th Week |
Midterm |
|
9th Week |
Service as a product |
|
10th Week |
Quality of service |
|
11th Week |
Pricing of services |
|
12th Week |
Pricing of services |
|
13th Week |
Distribution decisions |
|
14th Week |
Promotion |
|
15th Week |
Final Exam |
|
| Recommended or Required Reading | 1. İslamoğlu, A, H. (2006). Hizmet Pazarlaması. Beta Basım Yayım. |
|---|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Practice
- Presentation
- Project
|
|---|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
40 |
| Assignment |
1 |
10 |
| Total(%) |
|
50 |
| Contribution of In-term Studies to Overall Grade(%) |
|
50 |
| Contribution of Final Examination to Overall Grade(%) |
|
50 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
2 |
2 |
4 |
| Individual or group work |
14 |
2 |
28 |
| Preparation for Final exam |
1 |
10 |
10 |
| Course hours |
14 |
2 |
28 |
| Preparation for Midterm exam |
1 |
10 |
10 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
3 |
4 |
12 |
| Total Work Load | 96 |
| Total Work Load / 30 (h) | 3.2 |
| ECTS Credit of the Course | 3 |
|
| Language of Instruction | Turkish |
|---|
| Work Placement(s) | No |
|---|
