Information Package
baskent.edu.tr

Program of Gastronomy and Culinary Arts

GMS176

PUBLIC RELATIONS

Course Code
GMS176
Semester
-
Theory+Practice
2 + 0
ECTS
3
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS3
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Understands the importance of public relations.
  2. Knows the functions.
  3. Know the relationship between advertising, public opinion, propaganda and marketing.
  4. Have information about promotions.
  5. Make public relations applications.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme ComponentsNone
Course DescriptionDefinition of public relations in historical place and time, difference of public relations from other fields such as advertising, propaganda and marketing, Grunig and Hunt's four public relations models, target audience definition, public relations campaigns, media relations, crisis management, company identity, company image and ethical issues in public relations.
Course Contents
WEEK TOPICS
1st Week Course content, functioning and evaluation and general information about public relations
2nd Week The basic principles of public relations, the concept of target audience
3rd Week Historical development of public relations
4th Week Ethical understanding in public relations
5th Week Qualifications of public relations specialist
6th Week Examples of Turkey and organization of public relations from around the world
7th Week Image of product, brand and institution in public relations
8th Week Midterm
9th Week Public relations in marketing communication
10th Week Public relations and advertising
11th Week Public relations and exhibition-fair design
12th Week Public relations and media
13th Week New transmission technologies and public relations
14th Week Corporate social responsibility
15th Week Final Exam
Recommended or Required Reading1. Sabuncuoğlu, Z. (2000). İşletmelerde Halkla İlişkiler. Ankara.
2. Odabaşı, Y. (2000). Müşteri İlişkileri Yönetimi. Sistem Yayıncılık, İstanbul.
3. Foster, T. (1997). Müşteri Memnuniyetinin 101 Yolu. Alfa Yayınları, İstanbul.
4. Peltekoğlu, F. (1998). Halkla İlişkiler Nedir? Beta Basım, İstanbul.
5. Bülbül, R. (1998). Halkla İlişkiler. Paragraf Dizgi ve Tasarım, Konya.
Planned Learning Activities and Teaching Methods
  • Lecture
  • Presentation
  • Project
  • Discussion
  • Questions/Answers
  • Practice
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Project 1 10
Total(%) 50
Contribution of In-term Studies to Overall Grade(%) 50
Contribution of Final Examination to Overall Grade(%) 50
Total(%) 100
ECTS Allocated Based on Student Workload
Activities Quantity Duration (Hour) Total Workload (Hour)
Midterm exam 1 2 2
Preparation for Quiz 1 3 3
Individual or group work 14 2 28
Preparation for Final exam 2 5 10
Course hours 14 2 28
Preparation for Midterm exam 2 8 16
Laboratory (including preparation)
Final exam 1 2 2
Homework 1 4 4
Total Work Load93
Total Work Load / 30 (h)3.1
ECTS Credit of the Course3
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

LO1 LO2 LO3 LO4 LO5
K1
K2
K3
K4
K5
K6
K7
K8 X X X
K9
K10
K11
K12
K13
K14
K15
K16
K17
K18 X
K19 X
K20 X
K21 X X
K22 X
K23 X X