CORPORATE COMMUNICATION SKILLS

MAN226

Course Code: MAN226
Semester: Fourth Term (Spring)
Theory+Practice: 3 + 0
ECTS: 4

Course Type

Compulsory Course

Course Level

Bachelor's Degree

Year of Study

Semester

Fourth Term (Spring)

ECTS

Name of Lecturer(s)

Learning Outcomes

At the end of this course, the students;

Know corporate communication.
Learn how to communicate professionally in business life.
Develop the abilities of written and verbal communication.

Mode of Delivery

Face to face

Prerequisites

Recommended Optional Programme Components

MAN476, MAN486

Course Description

In this course; Communication and organizational communication concepts, organizational communication theories, ways of successful communication in business life are planned to be discussed and examined. In this context; The topics such as communication styles between hierarchical levels, the importance of effective and correct communication in the recruitment process, the problems that arise in the communication process and their solutions, effective presentation techniques, resume writing, job interviews, report writing techniques will be discussed. Students who miss more than 30% of total class hours receive an F2 grade.

Course Contents

WEEK	TOPICS
1^st Week	Importance Of Effective Communication In Business Life
2^nd Week	Communication As A Process
3^rd Week	Business Communication In Changing World
4^th Week	Planning And Writing Business Messages
5^th Week	Techniques Of Making Effective Presentation
6^th Week	Techniques Of Making Effective Presentation (continued)
7^th Week	Midterm
8^th Week	Writing Report
9^th Week	Writing Business Letters
10^th Week	Writing Effective Curriculum Vitae
11^th Week	Job Interviews
12^th Week	Non-Verbal Communication In Business Life
13^th Week	Ways of Persuasive Communication
14^th Week	Communication In International Environment, Rhetorics

Recommended or Required Reading

Bovee, Courtland & Thill, John. (2011). Business Communication Today. 11. Edition, Pearson Education.

Additional Resources:
Shwom, Barbara G. & Snyder, Lisa Gueldenzoph. (2011). Business Communication. Pearson Education.

Planned Learning Activities and Teaching Methods

Lecture
Discussion
Questions/Answers

Assessment Methods and Criteria

	Quantity	Percentage (%)
Mid-term	1	40
Quiz	1	10
Total(%)		50
Contribution of In-term Studies to Overall Grade(%)		50
Contribution of Final Examination to Overall Grade(%)		50
Total(%)		100

ECTS Allocated Based on Student Workload

Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Midterm exam
Preparation for Quiz
Individual or group work	14	2	28
Preparation for Final exam	1	40	40
Course hours	14	3	42
Preparation for Midterm exam
Laboratory (including preparation)	1	15	15
Final exam	1	2	2
Homework
Total Work Load			127
Total Work Load / 30 (h)			4.23
ECTS Credit of the Course			4

Language of Instruction

Turkish

Work Placement(s)

Programme Qualifications / Learning Outcomes

	LO1	LO2	LO3
K1	X	X	X
K2
K3
K4	X	X	X
K5
K6
K7
K8
K9
K10
K11
K12
K13