Information Package
baskent.edu.tr

Program of Audiology

ODYO218

MANEGAMENT IN HEALTHCARE SERVICES

Course Code
ODYO218
Semester
-
Theory+Practice
2 + 0
ECTS
3
Course TypeElective Course
Course LevelBachelor's Degree
Year of Study-
Semester-
ECTS3
Name of Lecturer(s) -
Learning Outcomes

At the end of this course, the students;

  1. Know how to apply entrepreneurship in institutionalized organizations
  2. Define the building blocks of corporate entrepreneurship
  3. Associate entrepreneurship needs with global needs
  4. Understand the need and importance of innovation.
  5. Will have the necessary knowledge and skills to evaluate the relationship between creativity-innovation-entrepreneurship.
  6. Will be able to explain the concept of creativity and false creativity.
Mode of DeliveryFace to face
PrerequisitesNo
Recommended Optional Programme Components
Course DescriptionCorporate entrepreneurship, characteristics of corporate entrepreneurship, differences between invention and creative innovation. Intellectual and industrial property rights, process of strategic administration, feasibility assessment, work plan, human resources management, selecting labor and their education. Concepts of leadership and motivation.
Course Contents
WEEK TOPICS
1st Week Introduction of the Course, What is Entrepreneurship and Internal Entrepreneurship? Factors Affecting Entrepreneurship, Properties of Entrepreneurs
2nd Week Differences Between Invention and Creative Innovation, What is Research & Development and Innovation? Business Idea Development and Creativity
3rd Week Creativity Process, Forms of Protection of Creative Ideas (Industrial Property Rights)
4th Week What is the Strategic Management Process? Stages of Strategic Management Process, What is Feasibility Analysis? Feasibility Analysis
5th Week What is a Business Plan? Basic Elements of Business Plan, Purpose of Market Research
6th Week Writing a Business Plan, Examining Possible Errors in Writing a Business Plan, Difficulties of Writing a Business Plan
7th Week Examination of Successfully Written Business Plan Examples
8th Week How to do Market Research?
9th Week What is Secondary Data and Primary Data? Market Segmentation and Target Market Selection, How to determine Market Share?
10th Week Objectives of Marketing Plan, Analysis of Marketing Mix Elements, Image and Marketing Mix Elements
11th Week Planning the Production Process, Making Cost and Expense Calculation Considering the Production Process Stages
12th Week Human Resources Management, Workforce Selection, Training, Leadership and Motivation Concepts
13th Week Analysis of Basic Financial Concepts, Financial Ratios
14th Week Points to Consider in Business Plan Presentation, Things to Do Before, During and After Business Plan Presentation
Recommended or Required ReadingArslantaş, CC 2021, `Girişimcilikte Yaratıcılık ve Yenilik?, viewed 23 January 2024, .
Planned Learning Activities and Teaching Methods
  • Lecture
  • Questions/Answers
Assessment Methods and Criteria
Quantity Percentage (%)
Mid-term 1 40
Total(%) 40
Contribution of In-term Studies to Overall Grade(%) 40
Contribution of Final Examination to Overall Grade(%) 60
Total(%) 100
Language of InstructionTurkish
Work Placement(s)No

Programme Qualifications / Learning Outcomes

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