| Course Type | Elective Course |
| Course Level | Master's Degree With Thesis |
| Year of Study | - |
| Semester | - |
| ECTS | 10 |
| Name of Lecturer(s) |
- |
| Learning Outcomes |
At the end of this course, the students;
- will have an ability to identify quality concept in service firms
- will have an ability to interpret service quality models
- will have an ability to measure quality level in services
- will have an ability to apply required quality tools in service firms
|
| Mode of Delivery | Face to face |
| Prerequisites | No |
| Recommended Optional Programme Components | None |
| Course Description | |
| Course Contents |
| WEEK |
TOPICS |
|
1st Week |
Fundamental of service systems |
|
2nd Week |
Management functions in service systems |
|
3rd Week |
Planning and control of the service businesses |
|
4th Week |
Service and quality |
|
5th Week |
Customers based businesses |
|
6th Week |
Customers satisfactions in service systems |
|
7th Week |
Design of the service systems |
|
8th Week |
Midterm exam |
|
9th Week |
Defining quality variables in service systems |
|
10th Week |
Measuring quality variables in service systems |
|
11th Week |
Data analysis |
|
12th Week |
Research on consumer/customer satisfactions |
|
13th Week |
Case studies |
|
14th Week |
Case studies |
|
| Recommended or Required Reading | Deming E. (1996) Krizden Çıkış, Kalder Yayınları.
Imai, (1986) Kaizen, Kalder Yayınları, Juran and Gryna (2001) Quality Planning & Analysis, 4th ed., McGraw-Hill.
Zeithaml, Parasuraman, Berry (1990) Delivering Quality Service, The Free Press.
|
| Planned Learning Activities and Teaching Methods |
- Lecture
- Discussion
- Questions/Answers
- Case Study
- Presentation
|
| Assessment Methods and Criteria |
|
Quantity |
Percentage (%) |
| Mid-term |
1 |
30 |
| Assignment |
4 |
20 |
| Presentation of Article |
2 |
20 |
| Total(%) |
|
70 |
| Contribution of In-term Studies to Overall Grade(%) |
|
70 |
| Contribution of Final Examination to Overall Grade(%) |
|
30 |
| Total(%) |
|
100 |
|
| ECTS Allocated Based on Student Workload |
| Activities |
Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Midterm exam |
1 |
2 |
2 |
| Preparation for Quiz |
|
|
|
| Individual or group work |
14 |
12 |
168 |
| Preparation for Final exam |
1 |
20 |
20 |
| Course hours |
14 |
3 |
42 |
| Preparation for Midterm exam |
1 |
20 |
20 |
| Laboratory (including preparation) |
|
|
|
| Final exam |
1 |
2 |
2 |
| Homework |
6 |
6 |
36 |
| Total Work Load | 290 |
| Total Work Load / 30 (h) | 9.66 |
| ECTS Credit of the Course | 10 |
|
| Language of Instruction | Turkish |
| Work Placement(s) | No |